Research
Vancouver Sun Op-Ed by Dean Daniel Shapiro: B.C. underrated for start-ups
Oct 15, 2012
The following op-ed article was authored by Daniel Shapiro and published in the Vancouver Sun on October 14, 2012. Opinion: Province should be home to high-growth entrepreneurs, but Canada lacks the necessary network of resources. By Daniel Shapiro, Dean of the Beedie School of Business. Ryan Holmes, founder of Invoke and the CEO of HootSuite, one of British Columbia’s fastest-growing start-ups, made something of a revelation at a recent presentation at the Beedie School more »More...
Beedie researchers help companies develop eco-apps
Sep 25, 2012
At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that more »More...
Beedie Professor named as Smart Thinker on prestigious Twitter list
Jul 25, 2012
Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have more »More...
Engage consumers using social media
Jun 30, 2012
Beedie researchers urge brands to interact authentically with their customers online It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to 2011 research from the Beedie School of Business. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time with a brand or more »More...
Saving the Planet? There’s an app for that.
Jun 30, 2012
Beedie researchers help companies develop eco-apps At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most more »More...
How mutated advertising thrives in Web 2.0 world
Jun 30, 2012
Conversations around ads in digital media can be mapped and interpreted The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A 2011 Beedie study notes that this new wave of digital more »More...
Social media? Get serious!
Jun 29, 2012
Understanding social media ecosystem top priority for middle managers. Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to Beedie researchers, social media sites — including Facebook, Twitter, LinkedIn more »More...
EQUIS re-accreditation puts SFU’s Beedie among elite class of business schools globally
Jun 22, 2012
VANCOUVER-- The Beedie School of Business at Simon Fraser University has been awarded EQUIS re-accreditation for a five-year period, an achievement that puts the school among an elite class of business schools globally. EQUIS is an international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. The accreditation body is run by the European Foundation for Management Development (EFMD), and strives to raise the standard of management education worldwide.More...
Research projects awarded SSHRC Insight Grants
Jun 18, 2012
The Beedie School of Business at Simon Fraser University is pleased to announce that it has been awarded SSHRD Insight Development Grant (IDG) funding for four separate business research initiatives - projects that will bring new understanding and knowledge to the areas of social innovation, capital markets, sustainability and business ethics.More...
How the Miami Heat parlayed career trajectories into NBA Finals team: Beedie research
Jun 18, 2012
As the Miami Heat professional basketball team duels with the Oklahoma City Heat Thunder in the NBA Finals for the league's biggest prize, new academic research from SFU's Beedie School of Business is putting the spotlight on the business thinking that brought the Miami team together. Two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Heat team and all-star teammates shows sound marketing and career-management acumen, according to the newly-published article focused on the evolution and importance of star status for today’s professional athletes. In order to maximize their earnings and endorsements, today’s celebrity athletes — from James to David Beckham to Peyton Manning — need to be mindful of the evolution of their star status. That in turn has major implications for the teams they choose to play for, and the teams they turn down or leave behind. So what makes a star shine even brighter in the world of pro sports? It’s a combination of not only personal performances and team records, but also includes the markets that athletes play in and the star calibre of the athletes they compete with. The study, “Investigating the evolution of star status in professional team sports,” describes the rise and fall of celebrated athletes using data from the National Basketball Association (NBA) from 1987 to 2008.More...