Research
Study: Engage consumers using social media
Jan 25, 2011
Contact: Michael Parent, SFU Business, 778.782.5214; mparent@sfu.ca Derek Moscato, SFU Business, 778.782.5038;derek_moscato@sfu.ca Dixon Tam, SFU media relations, 778.782.8742; dixon_tam@sfu.ca January 25, 2011 It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to Simon Fraser University researchers. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time more »More...
Is business ready to embrace the power of slow?
Jan 25, 2011
Managers and scholars have long been interested in how industry dynamics govern the creation and erosion of competitive advantage. As competitive advantages are temporary, especially in fast changing industries, a cover of Business Week asked “Is Your Company Fast Enough?” and we have popular business book and magazines with titles such as Fast Company, “Business @ the Speed of Thought”, and “The Age of Speed”. A groundbreaking research article from Simon Fraser University, however, dispels more »More...
Ahp-cii-uk: going the right way
Jan 18, 2011
The Ahp-cii-uk initiative has been developed in partnership with Health Canada, the BC Ministry of Indigenous Relations and Reconciliation, the Nuu-chah-nulth Tribal Council, and Synergos, as well as several corporate sponsors. It is a multi-sectoral initiative designed to demonstrate new ways of creating change in First Nations communities by forming partnerships at the grass roots level. The Learning Strategies Group has been instrumental in designing and managing the process. Independent evaluations have shown a significant more »More...
Companies can’t turn blind eye to consumers who hack, manipulate products: SFU Business study
Dec 21, 2010
December 23, 2010 Companies need to face up to a new wave of empowered consumers who are tinkering and altering their products, according to a new, award-winning study from the Faculty of Business Administration at Simon Fraser University. The assertion comes in the wake of some high-profile hacking of proprietary technology offerings – including the unlocking of Apple’s iPhone 4, and the hacking of Microsoft’s Kinect gaming device. Entitled “Creative Consumers: Awareness, Attitude & Action more »More...
Stephanie Bertels on embedding sustainability into organizational culture
Oct 25, 2010
On October 21, 3BL Media caught up with SFU Business Assistant Prof. Stephanie Bertels during the 2010 Canadian Business for Social Responsibility (CBSR) conference in Toronto. CBSR, a non-profit, member-led organization that mobilizes Canadian companies to make powerful business decisions that improve performance and contribute to a better world and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization’s efforts and progress around corporate social responsibility efforts. Click more »More...
Putting a human face on e-commerce
Oct 18, 2010
Putting a human face on e-commerce By Scott Simpson, Vancouver Sun Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and as evoking both warmth and social presence when those sites more »More...
Ambush marketing research wins best paper prize
Oct 1, 2010
Research from SFU Business professors Leyland Pitt and Michael Parent on the implications of ambush marketing at global-scale sporting events has garnered a notable award from the journal Business Horizons. Entitled “Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,” the research has won the Business Horizons/Elsevier Publishing Prize for the journal’s “Best Article” published in 2010. The article was co-written with Pierre Berthon of Bentley University in Boston, and Peter Steyn of Sweden’s more »More...
David Hannah and Brenda Lautsch on Counting in Qualitative Research
Sep 20, 2010
Counting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it David R. Hannah and Brenda A. Lautsch of SFU Business discuss their recent research with the Sage Management Ink Blog. Their article — entitled “Counting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it” — was recently published in the Journal of Management Inquiry‘s OnlineFirst. by Cynthia Nalevanko, Editor, Management INK Who is more »More...
MBA-inspired research on fluid teams garners Wall Street Journal profile
Aug 23, 2010
New classroom-inspired research focused on organizational reshuffling from the Faculty of Business Administration at Simon Fraser University is garnering significant international attention, thanks to its publication in the August edition of the Wall Street Journal’s Executive Adviser. Gervase Bushe, the lead researcher and a professor of leadership and organizational development at SFU Business (pictured right), looked at how to enable the success of “fluid teams” – those workplace teams that are subject to a higher more »More...
MIT Sloan Management Review: Is Decision-Based Evidence Making Necessarily Bad?
Aug 19, 2010
By Peter M. Tingling and Michael J. Brydon Many managers think they’ve committed their organizations to evidence-based decision making — but have instead, without realizing it, committed to decision-based evidence making. Is that all bad? What can be done to fix it? In recent years, much has been written about evidence-based- or fact-based- decision making. The core idea is that decisions supported by hard facts and sound analysis are likely to be better than decisions made more »More...