Research
Corporate social responsibility can enhance customer value: SFU Beedie study
Feb 15, 2011
Corporate social responsibility (CSR) activities have the potential to enhance customer value in many ways, The Conference Board said in a report co-authored by SFU Beedie marketing professor John Peloza. Investing in CSR to Enhance Customer Value, the most recent installment in The Conference Board Director Notes series, includes a review of 163 articles about the relationship between corporate social responsibility (CSR) activities and financial performance. It finds that this relationship is impacted by many mediating […]More...
New GPSC program develops leadership and management abilities
Feb 10, 2011
On February 4, 2011 the General Practice Services Committee (GPSC) will launch its new Leadership and Management Development Program (LMDP) for physician and non‐physician leaders of stakeholder groups involved in the GPSC’s primary care initiatives. Developed in partnership with and delivered by the Learning Strategies Group (a division of SFU Business), the program is designed to enhance participants’ ability to collaborate with colleagues and community stakeholders in building healthy communities and excellence in primary health […]More...
Study: Engage consumers using social media
Jan 25, 2011
Contact: Michael Parent, SFU Business, 778.782.5214; mparent@sfu.ca Derek Moscato, SFU Business, 778.782.5038;derek_moscato@sfu.ca Dixon Tam, SFU media relations, 778.782.8742; dixon_tam@sfu.ca January 25, 2011 It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to Simon Fraser University researchers. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time […]More...
Is business ready to embrace the power of slow?
Jan 25, 2011
Managers and scholars have long been interested in how industry dynamics govern the creation and erosion of competitive advantage. As competitive advantages are temporary, especially in fast changing industries, a cover of Business Week asked “Is Your Company Fast Enough?” and we have popular business book and magazines with titles such as Fast Company, “Business @ the Speed of Thought”, and “The Age of Speed”. A groundbreaking research article from Simon Fraser University, however, dispels […]More...
Ahp-cii-uk: going the right way
Jan 18, 2011
The Ahp-cii-uk initiative has been developed in partnership with Health Canada, the BC Ministry of Indigenous Relations and Reconciliation, the Nuu-chah-nulth Tribal Council, and Synergos, as well as several corporate sponsors. It is a multi-sectoral initiative designed to demonstrate new ways of creating change in First Nations communities by forming partnerships at the grass roots level. The Learning Strategies Group has been instrumental in designing and managing the process. Independent evaluations have shown a significant […]More...
Companies can’t turn blind eye to consumers who hack, manipulate products: SFU Business study
Dec 21, 2010
December 23, 2010 Companies need to face up to a new wave of empowered consumers who are tinkering and altering their products, according to a new, award-winning study from the Faculty of Business Administration at Simon Fraser University. The assertion comes in the wake of some high-profile hacking of proprietary technology offerings – including the unlocking of Apple’s iPhone 4, and the hacking of Microsoft’s Kinect gaming device. Entitled “Creative Consumers: Awareness, Attitude & Action […]More...
Stephanie Bertels on embedding sustainability into organizational culture
Oct 25, 2010
On October 21, 3BL Media caught up with SFU Business Assistant Prof. Stephanie Bertels during the 2010 Canadian Business for Social Responsibility (CBSR) conference in Toronto. CBSR, a non-profit, member-led organization that mobilizes Canadian companies to make powerful business decisions that improve performance and contribute to a better world and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization’s efforts and progress around corporate social responsibility efforts. Click […]More...
Putting a human face on e-commerce
Oct 18, 2010
Putting a human face on e-commerce By Scott Simpson, Vancouver Sun Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and as evoking both warmth and social presence when those sites […]More...
Ambush marketing research wins best paper prize
Oct 1, 2010
Research from SFU Business professors Leyland Pitt and Michael Parent on the implications of ambush marketing at global-scale sporting events has garnered a notable award from the journal Business Horizons. Entitled “Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,” the research has won the Business Horizons/Elsevier Publishing Prize for the journal’s “Best Article” published in 2010. The article was co-written with Pierre Berthon of Bentley University in Boston, and Peter Steyn of Sweden’s […]More...
David Hannah and Brenda Lautsch on Counting in Qualitative Research
Sep 20, 2010
Counting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it David R. Hannah and Brenda A. Lautsch of SFU Business discuss their recent research with the Sage Management Ink Blog. Their article — entitled “Counting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it” — was recently published in the Journal of Management Inquiry‘s OnlineFirst. by Cynthia Nalevanko, Editor, Management INK Who is […]More...