Research

Research warns of ambush marketers at global sporting events

Sep 13, 2013

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

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Beedie prof. Peter Tingling tests business theories through professional sport

Sep 4, 2013

Professional sport is undeniably big business. Player contracts and sponsorship deals amount to tens of millions of dollars, with ticket sales, television rights and merchandising totaling billions. One could surmise, therefore, that sport commands a lot of attention in the way of academic research. However, Beedie School of Business associate professor Peter Tingling’s motivation for researching sport is a little less obvious. Rather than the business of professional sports, Tingling’s true research interests lie in […]

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Beedie research explores the social benefits of Brazilian soccer

Sep 3, 2013

With the 2014 World Cup in Brazil less than a year away, reports of social unrest and mass protests among Brazilian citizens may suggest that soccer no longer holds the power to unite the nation to the extent that it once did. However new research from Beedie School of Business professors Jeremy Hall and Stelvia Matos suggests that the social inclusion benefits Brazilian soccer makes possible might provide a light at the end of the […]

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Hulk smash(es) social exclusion

Aug 16, 2013

Jeremy Hall and Stelvia Matos explore the social benefits of Brazilian soccer.

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Olympics study warns of ambush marketers at global sporting events

Aug 16, 2013

Research focuses on disruptions of London and Beijing Games sponsorships.

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The perfect petri dish

Aug 16, 2013

Peter Tingling on the importance of researching business in sports. Professional sport is undeniably big business. Player contracts and sponsorship deals amount to tens of millions of dollars, with ticket sales, television rights and merchandising totaling billions. One could surmise, therefore, that sport commands a lot of attention in the way of academic research. However, Beedie School of Business associate professor Peter Tingling’s motivation for researching sport is a little less obvious. Rather than the […]

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In defence of “The Decision”

Aug 15, 2013

Yupin Yang shows professional athletes must be mindful of their star status. With the dust still settling on NBA team Miami Heat’s championship victory over the San Antonio Spurs, a win that clinched their second consecutive NBA title, even basketball fans in Cleveland may now struggle to disagree with Lebron James’ controversial decision to move to a higher-profile team in search of championship silverware. However research from the Beedie School of Business shows that James’ […]

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The science (or not) of drafting professional hockey players

Aug 14, 2013

Peter Tingling research debunks “Myth of Detroit Red Wings”. The National Hockey League draft has become something of an annual tradition for Beedie School of Business associate professor Peter Tingling, who found himself in New Jersey recently for the 2013 edition – a scene that attracted leading hockey managers, scouts and media in addition to the players themselves. Tingling, whose focus on management decision-making makes the high profile sporting event a particularly compelling laboratory, has […]

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Intuition vs. Analysis: NHL coaches and the fine art of decision-making

Aug 13, 2013

Study by Kim Trottier shows making choices under pressure is critical in business as well as sport.  Growing up in the northern Ontario community of Kapuskasing, Beedie School of Business assistant professor Kim Trottier was naturally drawn to the sport of hockey at an early age. She was at one point the only girl on an all-boys hockey team – drawing attention to herself as the fastest skater in her age group. She eventually gave […]

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Bridging the gap

May 21, 2013

Pek-Hooi Soh examines the link between pharmaceutical innovation and commercialization. By Roberta Staley. Modern medicine sits on the cusp of a brave new health paradigm, where care is administered to a patient based upon his or her unique genetic makeup. Such models of personalized medicine rest largely upon a revolutionary new way to produce drugs developed through the study of gene-disease associations. This area of scholarship is called genomics, a branch of molecular biology that […]

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