Research
Social Media
Academic award toasts SFU branding research
Apr 28, 2012
New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media: An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012.More...