Research
Ideas@Beedie
Beedie School shines in FT 40 business schools research survey
Dec 1, 2012
A new ranking of globally accredited Canadian business schools based on research productivity has positioned the Beedie School of Business as tops in Western Canada, and among an elite group of management schools across Canada. The survey, published by the Gustavson School of Business at the University of Victoria, was first presented to the Canadian Federation of Business School Deans (CFBSD) and focuses on schools accredited by EQUIS (European Quality Improvement System) and/or AACSB (Association more »More...
Engage consumers using social media
Jun 30, 2012
Beedie researchers urge brands to interact authentically with their customers online It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to 2011 research from the Beedie School of Business. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time with a brand or more »More...
Social media? Get serious!
Jun 29, 2012
Understanding social media ecosystem top priority for middle managers. Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to Beedie researchers, social media sites — including Facebook, Twitter, LinkedIn more »More...