Research

Drifting Away: Measuring Market Inefficiencies

Dec 13, 2012

Dennis Chung isn’t about to let a proliferation of computer hardware get in the way of a good study on global markets. The professor of accounting at SFU’s Beedie School of Business not only lets computer servers take up valuable space in his office – he has also allowed them to invade his home. Chung, it turns out, is collecting financial data from markets around the world and around the clock – data that is […]

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Beedie School shines in FT 40 business schools research survey

Dec 1, 2012

A new ranking of globally accredited Canadian business schools based on research productivity has positioned the Beedie School of Business as tops in Western Canada, and among an elite group of management schools across Canada. The survey, published by the Gustavson School of Business at the University of Victoria, was first presented to the Canadian Federation of Business School Deans (CFBSD) and focuses on schools accredited by EQUIS (European Quality Improvement System) and/or AACSB (Association […]

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Mila Lazarova named Canada Research Chair in Global Workforce Management

Oct 31, 2012

Mila Lazarova, an Associate Professor of international business at Simon Fraser University’s Beedie School of Business, has been appointed as Canada Research Chair in Global Workforce Management. Canada Research Chairs are university research professorships which promote scholarship excellence, the creation of world-class centres of research, and the enhancement of Canada’s competitiveness in the global economy. Dr. Lazarova, who is also the Director of SFU’s Centre for Global Workforce Strategy, joined the Beedie School of Business […]

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Global marketing confronts the digital age: Beedie research

Oct 24, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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Vancouver Sun Op-Ed by Dean Daniel Shapiro: B.C. underrated for start-ups

Oct 15, 2012

  The following op-ed article was authored by Daniel Shapiro and published in the Vancouver Sun on October 14, 2012. Opinion: Province should be home to high-growth entrepreneurs, but Canada lacks the necessary network of resources. By Daniel Shapiro, Dean of the Beedie School of Business. Ryan Holmes, founder of Invoke and the CEO of HootSuite, one of British Columbia’s fastest-growing start-ups, made something of a revelation at a recent presentation at the Beedie School […]

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Beedie researchers help companies develop eco-apps

Sep 25, 2012

At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […]

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Beedie Professor named as Smart Thinker on prestigious Twitter list

Jul 25, 2012

Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have […]

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Saving the Planet? There’s an app for that.

Jun 30, 2012

Beedie researchers help companies develop eco-apps At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most […]

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How mutated advertising thrives in Web 2.0 world

Jun 30, 2012

Conversations around ads in digital media can be mapped and interpreted The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A 2011 Beedie study notes that this new wave of digital […]

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Social media? Get serious!

Jun 29, 2012

Understanding social media ecosystem top priority for middle managers. Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to Beedie researchers, social media sites — including Facebook, Twitter, LinkedIn […]

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