Stakeholders, Social Activities and Fannie and Freddie
Mar 18, 2009
My research interest in the how firms address social issues led me recently to engaged in a research project to investigate the relationship between the level of firms’ acknowledgment of outside entities– broadly referred to as stakeholders, and including various groups such as shareholders, employees, customers, communities, NGOs, governments – and firms’ likelihood of long-term survival. Stakeholders are critical to firms’ success, because without their support firms cannot do business, and will fail. – Lisa Papania