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Research warns of ambush marketers at global sporting events
Olympics study warns of ambush marketers at global sporting events

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Research warns of ambush marketers at global sporting events
Olympics study warns of ambush marketers at global sporting events
Forbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London Olympics
London Summer Games sponsors risk loss to ambush marketers: Beedie study

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Ideas@Beedie showcases the Beedie School of Business’ academic research, student and alumni achievements, industry impact, and engagement with the community.

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