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How firms can appropriate consumer-created intellectual property
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How firms can appropriate consumer-created intellectual property: study
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Michael Tran parlays MBA into mobile media advertising
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Global marketing confronts the digital age: Beedie research
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Engage consumers using social media
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![](https://beedie.sfu.ca/ideas/wp-content/uploads/sites/22/2016/03/Intellectual-property.jpg)
How firms can appropriate consumer-created intellectual property
![](https://beedie.sfu.ca/ideas/wp-content/uploads/sites/22/2015/09/CGIP.jpg)
How firms can appropriate consumer-created intellectual property: study
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Netflix CMO Kelly Bennett on revolutionizing the entertainment industry
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From Textbook to Tablet
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Michael Tran parlays MBA into mobile media advertising