Pierre Berthon
Research Articles ≫
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Beedie researchers examine technology’s impact on blue-collar workers
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Research warns of ambush marketers at global sporting events
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Olympics study warns of ambush marketers at global sporting events
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Global marketing confronts the digital age: Beedie research
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How mutated advertising thrives in Web 2.0 world
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![](https://beedie.sfu.ca/ideas/wp-content/uploads/sites/22/2014/02/DSC_2244crop.jpg)
Beedie researchers examine technology’s impact on blue-collar workers
![](http://beedie.sfu.ca/files/Images/beedie-hub/stockSample3.jpg)
Research warns of ambush marketers at global sporting events
![](https://beedie.sfu.ca/ideas/wp-content/uploads/sites/22/2013/08/FlamePic.jpg)
Olympics study warns of ambush marketers at global sporting events
![](http://beedie.sfu.ca/files/Images/beedie-hub/stockSample2.jpg)
Beedie social media research scores twice in ScienceDirect’s Top 25 Hottest Articles
![](https://beedie.sfu.ca/ideas/wp-content/uploads/sites/22/2012/10/world-with-social-media21.jpg)
Global marketing confronts the digital age: Beedie research