Beedie School of Business > Ideas@Beedie

Pierre Berthon

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Research Articles ≫

Beedie researchers examine technology’s impact on blue-collar workers
Research warns of ambush marketers at global sporting events
Olympics study warns of ambush marketers at global sporting events
Global marketing confronts the digital age: Beedie research
How mutated advertising thrives in Web 2.0 world

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Latest News ≫

Beedie researchers examine technology’s impact on blue-collar workers
Research warns of ambush marketers at global sporting events
Olympics study warns of ambush marketers at global sporting events
Beedie social media research scores twice in ScienceDirect’s Top 25 Hottest Articles
Global marketing confronts the digital age: Beedie research

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Ideas@Beedie showcases the Beedie School of Business’ academic research, student and alumni achievements, industry impact, and engagement with the community.

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