Undergraduate Alumni Impact Award honours engaged alumna

Jasmine Cumberland, winner of the 2014 Beedie Undergraduate Alumni Impact Award.

In 2014, the Beedie School of Business introduced a new award honouring its undergraduate alumni for their excellence in leadership and their contributions to the social, educational, and economic well being of current Beedie students or alumni.

Each year, the Beedie Undergraduate Alumni Impact Award recognizes an alumnus or alumna who is highly engaged in the Beedie community, volunteering their time, talent, and resources to enrich the lives of undergraduate students or alumni.

The inaugural recipient of the Beedie Undergraduate Alumni Impact Award, Jasmine Cumberland, was not only actively engaged as a Beedie student, but has carried this sense of engagement with her since graduating from the BBA program.

As a student, Cumberland participated in the JDC West Business Competition, the largest business case competition in Western Canada, co-captaining the 2007 team to first place and the title of School of the Year.

Since graduating, she has ensured that her experience benefits the next generation of competitors, coaching the Beedie team in 2010 and 2011. She also acted as a member of the JDC West Board of Directors from 2011 to 2013, initially as board member, and then as chair of the board, where she developed new initiatives and strategies to ensure the longevity of the competition.

Recently, her contributions to the SFU alumni community saw her elected to the  SFU Alumni Association Board of Directors, where she helps support the vision and mission of the SFU Alumni Association.

Cumberland is currently a senior recruiter at Target Canada, where she established the company’s undergraduate internship program in Western Canada, and led the development of its first nationwide co-op program.

“I remain involved in the Beedie community because I took so much away from my experiences as a student both in and out of the classroom that I want current students to have the opportunity to develop throughout their academic careers as well,” says Cumberland. “I continue to take so much from my ongoing involvement, especially in meeting students to better understand how I can help from an employer perspective.”

The deadline for nominations for the 2015 BBA Alumni Impact Award is October 19. Visit https://beedie.sfu.ca/bbaportal/2014/07/beedie-undergraduate-alumni-impact-award-deadline-october-19/ for more information.