Anthony Chan

Park, A., Treen, E., Pitt, L., & Chan, A. (2023). Brand stories in marketing: a bibliographic perspective. Journal of Strategic Marketing, 31(3), 635-654. http://doi.org/10.1080/0965254X.2021.1963312

McMullan, K., McMullan, K., Feng, C. M., & Chan, A. K. H. (2022). How do wine bloggers increase Twitter engagement? Through simple changes to their writing style. Journal of Wine Research, 33(2), 57-65. http://doi.org/10.1080/09571264.2022.2081141

Blair, A. J., Atanasova, C., Pitt, L., Chan, A., & Wallstrom, Å. (2017). Assessing brand equity in the luxury wine market by exploiting tastemaker scores. Journal of Product and Brand Management, 26(5), 447-452. http://doi.org/10.1108/JPBM-06-2016-1214

Beninger, S., Parent, M., Pitt, L., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036

Chan, A., Pitt, L. F., & Nel, D. (2014). Let’s face it: Using Chernoff faces to portray social media brand image. Corporate Ownership and Control, 11(4 Continued 7), 609-615. http://doi.org/10.22495/cocv11i4c7p3

Farshid, M., Chan, A., & Nel, D. (2012). A sweet face man: Using Chernoff faces to portray social media wine brand images. International Journal of Wine Business Research, 24(3), 183-195. http://doi.org/10.1108/17511061211259189

Chan, A. K. H. (2012). Greenwashing of IT brands: A comparative study. Corporate Ownership and Control, 9(3), 247-253.

Pitt, L. F., Parent, M., Junglas, I., Chan, A., & Spyropoulou, S. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005

Nel, D., Van Heerden, G., Chan, A., Ghazisaeedi, M., Halvorson, W., & Steyn, P. (2011). Eleven years of scholarly research in the Journal of Services Marketing. Journal of Services Marketing, 25(1), 4-13. http://doi.org/10.1108/08876041111107014

Chan, A., Pitt, L., & Mills, A. (2011). How readable are environmental policy statements? an exploratory study within the it industry. Corporate Ownership and Control, 8(3 C), 258-267. http://doi.org/10.22495/cocv8i3c2p2

Pitt, L. F., Chan, A., Nel, D., Nel, D., & Van Heerden, G. (2009). Global text project: new horizons in textbook marketing. Marketing Intelligence and Planning, 27(3), 297-307. http://doi.org/10.1108/02634500910955218

Abramson, N. R., Moran, R. T., Chan, A. K. H., & Marie-Marguerite, S. (2023). Managing Cultural Differences: Global Leadership for the 21st Century (11th Edition). Routledge (UK). http://doi.org/10.4324/9781003297567