Media Matters – SFU Business in the News – November 26, 2010
Nov 29, 2010How SFU Business fared in the news for the week ending November 26, 2010.
BC Liberal Leadership
- Gary Mauser, SFU Business prof emeritus, was on the national news on CBC Radio talking about the change in leadership of the B.C. Liberal party. “When premiers or politicians stay beyond the applause, they risk an ugly exit and that’s exactly what Campbell has done.”
Power of Oprah
- Two Vancouver companies received a huge boost after talk-show maven Oprah Winfrey endorsed their product. SFU marketing expert Lindsay Meredith told CTV News that Lululemon and Ethical Bean received the equivalent of a “golden handshake” as a result of the publicity.
Full story: http://at.sfu.ca/JIeiYr
B.C.’s Minimum Wage
- Liberal leadership candidate Moira Stilwell made a great strategic move announcing she’s in favor of hiking the minimum wage, said SFU marketing professor Lindsay Meredith. By being the first one on this issue, other candidates who make the same declaration will be seen following her lead, he told Canadian Press.
Full story: http://at.sfu.ca/Lqstwk
Also in the News
- According to The Province, SFU marketing professor Leyland Pitt has been appointed to the Dennis Culver EMBA Alumni Professorship by the Faculty of Business Administration.