 | Beedie School of Business NewsThe Society for Consumer Psychology has selected Brent McFerran, W.J. VanDusen Associate Professor of Marketing at the Beedie School of Business, as a co-winner of its Early Career Award. The award recognizes McFerran’s scientific contributions to consumer psychology. Cassie Mogilner Holmes, Associate Professor of Marketing at UCLA Anderson School of Management, was also named as a co-winner of the award. Read More... |
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 | Beedie School of Business NewsConsumers misled about cause of obesity: studyJan 13, 2015New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing. Read More... |
 | Beedie School of Business NewsNew research from Simon Fraser University’s Beedie School of Business indicates that bias towards the effects of Affirmative Action (AA) exists in not only people opposed to it, but also in those who strongly endorse equality. Read More... |
 | Beedie School of Business NewsBeedie study finds dark side to rewarding ourselves with luxury goods. The following article was published by Canada.com on March 31, 2014. Read More... |
 | Beedie School of Business NewsBeedie study investigates the “Entourage Effect”Sep 05, 2013The following article was published by canada.com on August 28, 2013. The mensch connection: VIPs feel more status when sharing perks with their friends. If a velvet rope lifts in your honour, but none of your friends are there to see it, does your ego still get a boost? Canadian researchers investigated “the entourage effect” to determine whether a VIP’s experience of status changes in the presence of accompanying guests. Although reward-sharing should weaken the […] Read More... |