WILL Brazil become a new source of inspiration for Western business schools? For the past fifteen years, they have mainly looked east. New business schools grew up in such fast-growing countries as China and Singapore, leading to a stream of student and faculty exchanges between Western and Eastern campuses.
But a growing number of business schools are now looking south, with Brazil attracting most interest. The University of Virginia’s Darden School of Business recently introduced a Brazilian residency as part of its Global Executive MBA (GEMBA). Students will go to São Paulo and Rio de Janeiro where they will spend two weeks attending classes, visiting local firms and learning about the region’s business environment. And Canada’s Beedie School of Business at Simon Fraser University has joined forces with São Paulo’s FIA Business School, Mexico City’s ITAM and Nashville’s Vanderbilt University to develop what officials call an “Executive MBA programme for the Americas”.
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