Media Matters – SFU Business in the News – February 4

Feb 04, 2010


How SFU Business fared in the news for the week ending February 4, 2010.

National & World News

  • Lindsay Meredith, SFU’s oft-quoted marketing prof and media marathon man (1502 interviews over the last 11-12 years) was on CBC-TV’s national news in a story on Toyota rolling out senior officials to do damage control after implementing recalls and repairs on million of vehicles. Said Meredith: “What you’re saying to the public is, look, the boys at the very top get the message, they’re on it, they’re going to take care of this issue.”

Education

  • The Metro newspapers carried a feature on MBA schools, and included this: “(MBA programs) prepare graduates to go into a wide variety of management positions,” said Ed Bukszar, associate dean at the Segal Graduate School of Business at SFU. And, he said: “I’ve got an opera star in my class with a music background, sitting next to physicists, mathematicians and even a professional snowboarder. It’s a very diverse group, not only in terms of cultural diversity but also in terms of their academic and personal interests.” The story also noted: “Current B.C. Premier Gordon Campbell graduated from one of Simon Fraser University’s MBA programs.”