Media Matters – SFU Business in the News – January 14, 2011
Jan 19, 2011
How SFU Business fared in the news for the week ending January 14, 2011.
Sperm Donors’ Anonymity
- A lawsuit before the B.C. Supreme Court regarding the anonymity of sperm donors has huge implications, SFU ethicist Mark Wexler told The Toronto Star. If their anonymity cannot be guaranteed, then financial incentives may have to be offered. “The issue is not whether people should have knowledge about their origins for medical reasons. That’s going to occur; it’s pretty clear that people have a right to know,” said Wexler. “But the issue is now whether past sperm donors will be allowed to have their anonymity remain intact.”
Full story: http://i.sfu.ca/KBfHtO
Tucson Shoot Spree
- Political debate in Canada has become less about issues and more about personal attacks, SFU marketing expert Lindsay Meredith told News1130 radio. But he doesn’t things will reach the level we currently see in the U.S., such as the political rhetoric flying around after a U.S. Congresswoman was shot last weekend. “Hopefully, we are going to start veering away from that direction,” he said. “In that direction, I fear all that results is more mudslinging and who knows, God forbid, in the worst case scenario maybe it results in some kind of violence.”
Full story: http://i.sfu.ca/IAtUqV
New Translink Pass
- Tri-Cities News interviewed SFU marketing expert Lindsay Meredith about the naming contest for TransLink’s new smart transit card. The three finalists are: Starfish, Compass, or TPass. “You definitely want to go with something that culturally resonates with your own crowd,” Meredith said. “If it’s young people they’re after, there’s a possibility a name like Starfish might be cool enough and groovy enough for them to move to.”
Full story: http://i.sfu.ca/jhpPiF
B.C. Politics
- Marketing to a younger demographic may work against the B.C. Liberals, SFU marketing expert Lindsay Meredith told CTV News. “The most inactive age is 18 to 30,” he said. “That group is notoriously bad for voting. If they were able to provoke a lot of voting in that age group, that demographic would show a left-leaning preference, which could work against the Liberals.”
Full story: http://i.sfu.ca/QqesQX
Also in the News
- Global TV Vancouver and Global National interviewed SFU marketing expert Lindsay Meredith about websites that sell gift cards online.
- Meredith also spoke with CFAX (Victoria) radio about the strategies being used by B.C. NDP leadership candidates.
- SFU business professor emeritus Gary Mauser had a letter to the editor published in the Coquitlam NOW. Commenting on the shooting spree in Arizona that saw a U.S. Congresswoman get shot in the head, he said “random stranger killings are relatively rare.”
Full story: http://i.sfu.ca/hOBAgd
- SFU marketing expert Lindsay Meredith was a guest on 103.9 The Juice (Kelowna) radio to discuss candidates for the B.C. Liberal leadership race. CTV News also interviewed him about Starbucks’ decision to change its logo and the ensuing backlash, while he discussed the short-list of names for TransLink’s proposed transit pass with the Surrey-North Delta Leader.