Faculty member recognized as one of SFU’s Newsmaker of the Year winners

Feb 05, 2024

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Aviva Philipp-Muller, Assistant Professor, Marketing, Beedie School of Business – 2023 Emerging Thought Leader Newsmaker of the Year

SFU Beedie congratulates Aviva Philipp-Muller for being named SFU’s 2023 Emerging Thought Leader (ETL) Newsmaker of the Year for her timely media engagement since completing SFU’s media training program last year.

Philipp-Muller’s commentary on the World Health Organization’s aspartame report was particularly impactful last year and earned her mentions across more than 60 Black Press Media outlets alongside two colleagues: 2021 Social Media Newsmaker Award winner Scott Lear, and Lindsay Meredith, a former winner of the President’s Award for Service to the University through Media Relations and Public Affairs (2000).

Her responses to SFU media relations team’s requests for experts on trending topics – ranging from Taylor Swift concert pandemonium to emerging shopping trends on Black Friday – has established her as one of SFU’s top female experts.

Given today’s complex media landscape, it is essential for journalists and media outlets to resonate with younger and diverse audiences. Philip-Muller has become a relatable and influential voice who uses her research interests and expertise in consumer well-being, complex consumer behaviors, persuasion, and marketing of innovations to sustain a strong media presence.

“There have many amazing stories about marketing and consumer psychology this year. It’s been so exciting to work with journalists and the media relations team at SFU to do my part to bring those stories to life,” says Philipp-Muller.

Read the full article at https://www.sfu.ca/sfunews/stories/2024/02/sfu-newsmaker-award-winners-leave-no-stone-unturned-in-2023.html