News

MBAs tackle digital marketing for social good

Dec 15, 2011

Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo. The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver. By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.

More...

Beedie hosts Candid Conversation with Walmart Canada about Sustainability

Nov 24, 2011

SFU’s Beedie School of Business hosted “A Candid Conversation with Walmart Canada about Sustainability” on Monday, November 21 at the Segal Graduate School of Business in downtown Vancouver. The event was co-sponsored by SFU Beedie’s CMA Centre for Strategic Change and Performance Measurement and SFU Beedie’s NetImpact Chapter. A diverse and engaged audience — consisting of SFU MBAs and BBAs, plus students, faculty and industry professionals from across the Lower Mainland — joined the Beedie School to learn more more »

More...

MetroLyrics, founded by BBA Milun Tesovic and EMBA Alan Juristovski, acquired by CBS Interactive Music

Oct 6, 2011

MetroLyrics.com, the most comprehensive database of music lyrics in the world with longstanding roots at SFU, along with its company assets, have been integrated into CBS Interactive Music Group. The site is the flagship property of MetroLeap Media Inc., a start-up co-founded by SFU Beedie School of Business undergraduate student Milun Tesovic and EMBA graduate Alan Juristovski, both active participants in SFU Venture Connection, which provides support to student entrepreneurs at the university.

More...

Globe and Mail’s Report on Business Magazine profiles Beedie School of Business

Oct 3, 2011

Landmark gift a boon to SFU Beedie School of Business The October issue of Report on Business Magazine, published by the Globe and Mail, features a 2-page feature on several exciting developments at SFU’s Beedie School of Business, including Ryan and Keith Beedie’s $22 million gift to the school, the newly established Americas MBA for Executives in partnership with universities from Brazil, Mexico and the US, as well as a newly-established $5 million investment fund more »

More...

Natural gas, green energy trends the focus of Encana visit for SFU MBAs

Sep 30, 2011

VANCOUVER— The role that natural gas could play in addressing British Columbia’s economic and sustainability goals was the focal point of a special public event hosted by Simon Fraser University’s Beedie School of Business at its downtown Vancouver Segal Graduate School campus on September 29. Among others, executives from leading Canadian natural gas firm Encana were on hand to engage with students to share their thoughts on BC’s role as a significant natural gas producer more »

More...

Interview with John Pigeon – Admissions Advisor at the Beedie School of Business

Sep 6, 2011

John Pigeon, Admissions Advisor for Simon Fraser University’s MBA program, recently spoke to F1GMAT about the program. The interview is shown below: F1GMAT: SFU Beedie Full-time MBA program has put emphasis on building a foundation in business management. How is the program designed to help MBA candidates get real world Business Experience? John Pigeon(SFU Beedie): The Full-time MBA program is focused on both strategic management and working within groups, as a leader and a contributor.  We focus the more »

More...

MBAs push Singapore hotels to go green with winning business pitch

Jul 8, 2011

SFU graduate business students Kathleen Williams, Peter Konefal, Eva Tidlund and Connie Chang were selected from a global field in the Graduate School Projects@Singapore competition. The team’s faculty adviser is David Hannah, an Associate Professor of Management and Organization Studies at SFU and Academic Director of the MBA program. Their project proposal, which has now been accepted by Contact Singapore, an alliance of the Singapore Economic Development Board and Ministry of Manpower, is focused on integrating corporate social responsibility (CSR) and environmental standards in Singapore’s booming hotel industry.

More...