Research

Academic award toasts SFU branding research

Apr 28, 2012

New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media:  An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012.

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Businesses can create value by embracing iPad: SFU research

Oct 18, 2011

Since its launch in 2010, the Apple iPad has garnered a global reputation for being among the most innovative consumer technology products. According to a new study from Simon Fraser University’s Beedie School of Business, however, that reputation is equally deserved in business – especially as firms leverage the popular tablet and others like it to improve operations and boost sales or customer service. The recent study, entitled “Deciding When to Use Tablets for Business Applications”, published in the most recent issue of MIS Quarterly Executive, is authored by professors Leyland Pitt from SFU and Pierre Berthon of Bentley University, with Beedie School of Business graduate student Karen Robson.

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