Research
Leyland Pitt
Ancient Practice of Mindfulness Has Lessons for Modern Business
Nov 25, 2016
The centuries-old practice of mindfulness offers significant benefits to individuals and businesses involved in customer service, according to a new article co-authored by professors at Simon Fraser University’s Beedie School of Business.More...
Beedie researchers examine technology’s impact on blue-collar workers
Feb 13, 2014
New research from the Beedie School of Business at Simon Fraser University indicates that the addition of simple communications technology is revolutionizing the way blue-collar workers perform their roles – often in unexpected ways. The research looks at how blue-collar workers use technology to share knowledge and collaborate on the go. It reveals that a relatively small introduction of technology, such as mobile phones, can result in a significant impact on the way work is […]More...
Revolutionizing the mobile work force
Dec 17, 2013
Beedie researchers examine the impact of technology on blue-collar workers.More...
Research warns of ambush marketers at global sporting events
Sep 13, 2013
Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]More...
Olympics study warns of ambush marketers at global sporting events
Aug 16, 2013
Research focuses on disruptions of London and Beijing Games sponsorships.More...
Global marketing confronts the digital age
Dec 19, 2012
In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]More...
Global marketing confronts the digital age: Beedie research
Oct 24, 2012
In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]More...
Beedie researchers help companies develop eco-apps
Sep 25, 2012
At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […]More...
Saving the Planet? There’s an app for that.
Jun 30, 2012
Beedie researchers help companies develop eco-apps At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most […]More...
How mutated advertising thrives in Web 2.0 world
Jun 30, 2012
Conversations around ads in digital media can be mapped and interpreted The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A 2011 Beedie study notes that this new wave of digital […]More...