Research

Beedie open innovation research ranked tops on SSRN

Jun 11, 2013

Research from two Beedie School of Business PhD students has become a top paper on the subject of open innovation for 2013, with almost 500 downloads on the Social Science Research Network (SSRN), a leading repository of business academic papers. The paper, “The Theory of Crowd Capital”, was authored by Beedie PhD students Prashant Shukla and John Prpić, and examines the increasing number of organizations using IT to engage dispersed populations of individuals for knowledge […]

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Bridging the gap

May 21, 2013

Pek-Hooi Soh examines the link between pharmaceutical innovation and commercialization. By Roberta Staley. Modern medicine sits on the cusp of a brave new health paradigm, where care is administered to a patient based upon his or her unique genetic makeup. Such models of personalized medicine rest largely upon a revolutionary new way to produce drugs developed through the study of gene-disease associations. This area of scholarship is called genomics, a branch of molecular biology that […]

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Redefining organizational change processes

May 21, 2013

Gervase Bushe formalizes organizational development methodologies. In today’s constantly evolving business landscape, change can, and will, come in many shapes and forms. Whether an organization seeks to implement a new strategic vision, restructure their hierarchy, or lay the foundations for a new sustainability initiative, facilitating effective change processes is a mandatory requirement for any company. Yet somewhat surprisingly, the majority of the change processes taught in programs across the globe focus on techniques dating back […]

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Understanding outsourcing

May 17, 2013

Ian McCarthy explores the hidden implications of third-party contracts. While politicians and economic leaders continue to speak to the virtues or pitfalls of outsourcing by companies and countries, the resulting benefit or lack thereof accrue to organizations on a case by case basis – hinging on information, resources and skills – according to two new research papers from Beedie School of Business professor Ian McCarthy. The articles – published in a special issue on outsourcing […]

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Michael Tran parlays MBA into mobile media advertising

May 17, 2013

It only took a moment for Beedie School of Business alumnus Michael Tran to decide on the future of his start-up venture. Tran was attending marketing conferences and tradeshows to research and develop a network for his fledgling business, MLT Media, a mobile media buying service for app developers. But the more Tran looked into online marketing, the more skeptical he became. “At first I thought it was completely bogus – it was hard to […]

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Stephanie Bertels assembles working group to tackle environmental awareness, outcomes

Apr 9, 2013

Organizations in a number of business sectors are still struggling to embed sustainability into their culture. While this is not a challenge that will be accomplished overnight, it is one that Beedie School of Business assistant professor Stephanie Bertels is attempting to unravel. Bertels has a long-standing interest in sustainability, specifically how organizations can develop and implement innovative strategies for a sustainable future. Her latest research has resulted in tangible outcomes that are already helping […]

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Embedding sustainability in organizational culture

Mar 26, 2013

Stephanie Bertels assembles working group to tackle environmental awareness, outcomes. Organizations in a number of business sectors are still struggling to embed sustainability into their culture. While this is not a challenge that will be accomplished overnight, it is one that Beedie School of Business assistant professor Stephanie Bertels is attempting to unravel. Bertels has a long-standing interest in sustainability, specifically how organizations can develop and implement innovative strategies for a sustainable future. Her latest […]

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Beedie research reveals China winning race for Africa’s natural resources

Dec 22, 2012

With more and more international businesses turning to Africa as a source of foreign direct investment in the natural resource industries, organizations are searching for new methods to gain an advantage over their competitors. In light of this, new research by Beedie Associate Professor Jing Li suggests that Chinese firms are benefitting from a new type of bargaining model when it comes to Africa – one which provides them with a distinct competitive advantage over […]

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We’re from the government and we’re here to help!

Dec 19, 2012

Can government come to the rescue of fast-growing enterprises in surging economic markets like China? In today’s high growth economies globally – China being a relative case in point – small-to-medium sized enterprises (SMEs) are confronted with a myriad of business opportunities. At the same time, they must deal with institutions and a legacy of government involvement in their domestic environments. To this end, managers there must adopt an entrepreneurial mindset and take on what […]

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Global marketing confronts the digital age

Dec 19, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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