Research
SFU
Beedie research explores role of Chinese government in small-to-medium sized enterprises
Dec 14, 2012
Can government come to the rescue of fast-growing enterprises in surging economic markets like China? In today’s high growth economies globally – China being a relative case in point – small-to-medium sized enterprises (SMEs) are confronted with a myriad of business opportunities. At the same time, they must deal with institutions and a legacy of government involvement in their domestic environments. To this end, managers there must adopt an entrepreneurial mindset and take on what […]More...
Beedie professor Dennis Chung measures market inefficiencies
Dec 13, 2012
Dennis Chung isn’t about to let a proliferation of computer hardware get in the way of a good study on global markets. The professor of accounting at SFU’s Beedie School of Business not only lets computer servers take up valuable space in his office – he has also allowed them to invade his home. Chung, it turns out, is collecting financial data from markets around the world and around the clock – data that is […]More...
Drifting Away: Measuring Market Inefficiencies
Dec 13, 2012
Dennis Chung isn’t about to let a proliferation of computer hardware get in the way of a good study on global markets. The professor of accounting at SFU’s Beedie School of Business not only lets computer servers take up valuable space in his office – he has also allowed them to invade his home. Chung, it turns out, is collecting financial data from markets around the world and around the clock – data that is […]More...
Global marketing confronts the digital age: Beedie research
Oct 24, 2012
In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]More...
How mutated advertising thrives in Web 2.0 world
Jun 30, 2012
Conversations around ads in digital media can be mapped and interpreted The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A 2011 Beedie study notes that this new wave of digital […]More...
Beedie researchers help tackle forest pests with genomics
Dec 6, 2011
Jeremy Hall, a Simon Fraser University Beedie School of Business professor, is leading the social science research component in a new project dedicated to significantly reducing forest pests in Canada, and ultimately globally. Hall leads one of several research teams involved in Genomics-Based Forest Health Diagnostics and Monitoring, a new $4.2 million project funded by Genome British Columbia and Genome Canada. Stelvia Matos, an adjunct professor, and Vernon Bachor, a sessional lecturer, in SFU’s Beedie School of […]More...