Research

Global marketing confronts the digital age

Dec 19, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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Beedie research explores role of Chinese government in small-to-medium sized enterprises

Dec 14, 2012

Can government come to the rescue of fast-growing enterprises in surging economic markets like China? In today’s high growth economies globally – China being a relative case in point – small-to-medium sized enterprises (SMEs) are confronted with a myriad of business opportunities. At the same time, they must deal with institutions and a legacy of government involvement in their domestic environments. To this end, managers there must adopt an entrepreneurial mindset and take on what […]

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Exploring Canada’s identity as a Pacific Nation: The Jack Austin Centre for Asia Pacific Business Studies

Dec 13, 2012

The ties between Canada and Asia are becoming an increasingly important part of Canada’s economy. The Pacific Ocean has become a highway by sea and by air for Canadian commerce and is continuing to grow exponentially. It was only last summer that former member of the Canadian Senate Jack Austin encouraged Canada to embrace an identity as a Pacific country and look across the ocean to its future. It should come as no surprise, therefore, […]

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Will Brazil benefit from an increase in tourism?

Dec 13, 2012

Beedie research highlights the risks of tourism entrepreneurship. With its booming economy, investment in national infrastructure and hosting of future global events like the Summer Olympics and World Cup, Brazil is poised to enjoy healthy growth in tourism in the years ahead. Tourism boosters in that country and other emerging economies are likely to view associated entrepreneurship as a means to promoting inclusive economic growth, especially in underdeveloped regions. However, a recent study from the […]

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Beedie professor Dennis Chung measures market inefficiencies

Dec 13, 2012

Dennis Chung isn’t about to let a proliferation of computer hardware get in the way of a good study on global markets. The professor of accounting at SFU’s Beedie School of Business not only lets computer servers take up valuable space in his office – he has also allowed them to invade his home. Chung, it turns out, is collecting financial data from markets around the world and around the clock – data that is […]

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Drifting Away: Measuring Market Inefficiencies

Dec 13, 2012

Dennis Chung isn’t about to let a proliferation of computer hardware get in the way of a good study on global markets. The professor of accounting at SFU’s Beedie School of Business not only lets computer servers take up valuable space in his office – he has also allowed them to invade his home. Chung, it turns out, is collecting financial data from markets around the world and around the clock – data that is […]

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Beedie School shines in FT 40 business schools research survey

Dec 1, 2012

A new ranking of globally accredited Canadian business schools based on research productivity has positioned the Beedie School of Business as tops in Western Canada, and among an elite group of management schools across Canada. The survey, published by the Gustavson School of Business at the University of Victoria, was first presented to the Canadian Federation of Business School Deans (CFBSD) and focuses on schools accredited by EQUIS (European Quality Improvement System) and/or AACSB (Association […]

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Mila Lazarova named Canada Research Chair in Global Workforce Management

Oct 31, 2012

Mila Lazarova, an Associate Professor of international business at Simon Fraser University’s Beedie School of Business, has been appointed as Canada Research Chair in Global Workforce Management. Canada Research Chairs are university research professorships which promote scholarship excellence, the creation of world-class centres of research, and the enhancement of Canada’s competitiveness in the global economy. Dr. Lazarova, who is also the Director of SFU’s Centre for Global Workforce Strategy, joined the Beedie School of Business […]

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Global marketing confronts the digital age: Beedie research

Oct 24, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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Beedie Professor named as Smart Thinker on prestigious Twitter list

Jul 25, 2012

Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have […]

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