 | Beedie School of Business NewsFlash mobs don’t influence consumer spendingSep 02, 2011Contact: Philip Grant, philipstanleygrant@gmail.com, 604.779.3050 Derek Moscato, SFU Beedie, derek_moscato@sfu.ca, 778.782.5038 Dixon Tam, SFU PAMR, dixont@sfu.ca, 778.782.8742 Link to video: http://at.sfu.ca/ToZfer An operatic flash mob video from Spain convinced Simon Fraser University’s Philip Grant to try the same in Vancouver to gauge whether the phenomenon puts consumers in the mood to spend money. Read More... |
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 | Beedie School of Business NewsThe Beedie School of Business at Simon Fraser University is pleased to announce the coaching staff for its participation in JDC West 2012 – one of Canada’s most presitigious business school competitions. The Jeux du Commerce West Business Competition is held annually and features top business schools and students from across Western Canada. It is the largest undergraduate business competition in Western Canada. Since the competition’s inception in 2006, the Beedie School has sent 50 more » Read More... |
 | Beedie School of Business NewsTom Lawrence appointed as inaugural W.J. VanDusen Professor at Beedie School of BusinessAug 18, 2011Tom Lawrence, a professor at the Beedie School of Business at Simon Fraser University, has been appointed as the school’s inaugural W.J. VanDusen Professor. The newly-created professorship focuses on scholarship that is relevant to the growth, renewal and diversification of business and economic activity in British Columbia – and outreach activities that disseminate academic research. Read More... |
 | Beedie School of Business NewsA case study from SFU’s Beedie of Business, focused on the long-term business viability of a colourful Twitter success story, has been awarded a top prize at one of Europe’s most noteworthy marketing academic events. The case study entitled “Marketing S#*t My Dad Says” – authored by Beedie School of Business marketing professor Leyland Pitt, Beedie PhD student Adam Mills, and Phuong Nguyen, Jia-Rong Wu and Aschwin van Alphen-Sato of the Rotterdam School of Management, won the Best Case Study award at the 2011 annual Academy of Marketing Conference at the University of Liverpool in the United Kingdom this past July. Read More... |
| Beedie School of Business NewsCarey McBeth, a Vancouver-based etiquette trainer who has worked with both graduate and undergraduate students at the Beedie School of Business, was the recent subject of a Vancouver Sun profile. In addition to her work in higher education, she has also been an instructor at The Protocol School of Washington, in Washington, D.C. McBeth, according to Sun reporter Darah Hansen, “agreed to meet The Sun at Tableau to share some essential tips to help you more » Read More... |
| Beedie School of Business NewsFlash Mobs in retail environment impact consumer experience, but not willingness to pay: Beedie studyJul 27, 2011by Jevta Lukic As six professional opera singers erupted in a surprise performance at Vancouver’s Granville Island Market last June – a scene akin to the Flash Mob viral videos that are so popular on YouTube – researchers from the Beedie School of Business were quietly deconstructing the scene as part of a wider academic study. The field experiment was organized by Philip Grant, an operatic tenor and then-MBA student at SFU’s Beedie School of more » Read More... |
 | Beedie School of Business NewsContext, it turns out, is everything when it comes to politicians’ sex scandals and the impact of editorial cartoons that reflect the public’s reaction to them. A recent study from Simon Fraser University shows that political cartoons – pervasive in newspapers and increasingly social media channels such as blogs and YouTube – serve as a reflection of public sentiment in the wake of such scandals. They can be a valuable source of information to those who direct and manage individual political brands and guide their campaigns and careers. As a gauge of public reaction, they are for better or worse influenced by the unique circumstances of each scandal. Read More... |
 | Beedie School of Business NewsEconomics nomination honour for Aidan ViningJul 15, 2011Aidan Vining, a professor of business and government relations at SFU’s Beedie School of Business, was selected as one of two finalists for the 2010 Kenneth J. Arrow Prize for Senior Economists this past May. His paper, “An Assessment of Important Issues Concerning the Application of Benefit-Cost Analysis to Social Policy,” was co-authored with David Weimer, a professor of public affairs and political science at the University of Wisconsin-Madison. Annually, the Berkeley Electronic Press (bepress) more » Read More... |
 | Beedie School of Business NewsCan ambidexterity, a trait that’s often associated with exceptional athletes, be applied to organizations — from biotech companies to government agencies — immersed in research and development? It’s a question recently put forth by researchers Ian McCarthy and Brian Gordon from the Beedie School of Business at Simon Fraser University. Their article, entitled “Achieving contextual ambidexterity in R&D organizations: a management control system approach,” was published in the journal R&D Management. It points out that these organizations tend to find themselves juggling two contradictory modes of learning: ‘exploration’, a long-term activity involving risk and experimentation, and ‘exploitation’, characterized by short-term time horizons and a focus on refinement and efficiency. Read More... |
 | Beedie School of Business NewsTeams missing hidden gems in NHL draft: Beedie studyJun 23, 2011by David Shoalts, Globe and Mail A study by three academics at Simon Fraser University shows a surprising trend at the NHL draft and puts a dent in one long-held belief. Peter Tingling, an assistant professor at the B.C. university’s faculty of business administration, and colleagues Kamal Masri and Matt Martell studied the NHL draft results from 1995 through 2003 and concluded teams miss a lot of good players in the later rounds because they more » Read More... |
 | Beedie School of Business NewsProfessor Leyland Pitt on Studio 4 with Host Fanny Kiefer: “Mutated Advertising” thrives in Web 2.0 WorldJun 10, 2011Beedie School of Business marketing professor Leyland Pitt recently spoke with Studio 4 Television and host Fanny Kiefer about a new study which looks at the impact of “mutant” ads that can affect customers’ views of major international brands. The new study from Simon Fraser University argues that this new wave of digital advertising – user-generated ads that are posted to social media channels such as YouTube – has profound implications for brand managers and more » Read More... |
| Beedie School of Business NewsBy Jevta Lukic As the Vancouver Canucks hockey franchise continues to succeed on the ice, it is the business stories around their march to the Stanley Cup finals that have caught the attention of Beedie School of Business professors, who have weighed in with national media outlets such as the Globe and Mail and Toronto Star on the team’s on- and off-ice rise. While most fans are preoccupied with game-day strategy and the performance of more » Read More... |
 | Beedie School of Business NewsThe Beedie School of Business’ Career Management Centre (CMC) is a busy place. Each semester, staffers offer a dizzying array of career resources, workshops and employer networking events to undergraduate and graduate students, and recent alumni. They also manage initiatives and programs that connect the business school to a growing number of local, national and international employers. Their mission: to provide exceptional career-management services through comprehensive education, advising and coaching, and by establishing connections between students, more » Read More... |
| Beedie School of Business NewsBy Laura Kane, Vancouver Sun Sites such as YouTube host videos that often reveal public perception — good or bad A commercial shows a young woman extolling the rich flavour of Starbucks’ Frappuccino. “I don’t know anybody who doesn’t love a frappuccino on a hot summer day,” she gushes. Then a frown. A frappuccino just costs so darn much. How much? Well, enough to feed a child in a Sudanese refugee camp for a week, more » Read More... |
| Beedie School of Business NewsVANCOUVER– The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A new study from Simon Fraser University argues that this new wave of digital advertising – user-generated ads that are posted more » Read More... |
 | Beedie School of Business NewsProf. Gervase Bushe discusses the state of leadership training in Metro Vancouver with BC Business MagazineMay 05, 2011The leadership training industry is one to watch for in British Columbia, notes a newly-published article in the May edition of BC Business Magazine. Gervase Bushe, Professor of Leadership and Organization Development at the Beedie School of Business and an internationally recognized scholar in organizational development, talked to the province’s business periodical about how Vancouver stacks up against other regions in this growth area for organizations. An excerpt from the article follows: “Training is big more » Read More... |
| Beedie School of Business NewsUnderstanding social media ecosystem top priority for middle managers: SFU Beedie researchApr 13, 2011VANCOUVER– Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to researchers from Simon Fraser University’s Beedie School of Business, social media sites — including Facebook, Twitter, LinkedIn and more » Read More... |
| Beedie School of Business NewsWatch video of Beedie professor Peter Tingling’s presentation to the MIT Sloan Sports Conference. Click here. Read More... |
| Beedie School of Business NewsVANCOUVER– The research output of the Management Information Systems (MIS) area at Simon Fraser University’s Beedie School of Business has been ranked among the Top 30 in the world, according to a recently published analysis of publications in top academic journals. The ranking puts SFU in an elite class of business schools – and ahead of some of the world’s most prestigious research institutions, including the Massachusetts Institute of Technology’s Sloan School of Management and more » Read More... |
 | Beedie School of Business NewsAndrew Gemino on his Excellence in Teaching awardMar 28, 2011March 24, 2011. SFU News Online It’s not unusual for business professor Andrew Gemino to encounter former students who still remember the concepts he taught them almost 20 years ago.His quirky demonstrations of abstract concepts are always engaging and are one of the reasons he received a 2010 SFU Excellence in Teaching award last month. He recalls, for example, a rainy summer semester when he told students of the uncanny correlation he had noticed between more » Read More... |
| Beedie School of Business NewsCompanies can’t dismiss consumer hackersMar 28, 2011Companies need to embrace the new wave of consumers who are tinkering and altering their products, according to an award-winning study by researchers at SFU’s Beedie School of Business. Their findings come in the wake of some high profile hacking of proprietary technology offerings, including the unlocking of Apple’s iPhone 4 and the hacking of Microsoft’s Kinect gaming device. Doctoral student Colin Campbell, professors Leyland Pitt and Ian McCarthy, and a U.S. colleague examined the more » Read More... |
| Beedie School of Business NewsGood instructors recognize that sometimes simply knowing the content is not enough. You also need to understand how to effectively share your knowledge with your students. For Andrew Gemino, one of this year’s three Excellence in Teaching Award recipients, being a good teacher is about, “creating an environment where students want to learn and have fun learning.” He makes a point of engaging his students by adopting a friendly attitude, breaking the ice with ‘fireside more » Read More... |
| Beedie School of Business NewsNHL late-round picks do better than you’d think, says new SFU Beedie study from Peter Tingling and Michael BrydonMar 14, 2011Longshots and Luck By Ken Warren, The Ottawa Citizen We’ve all seen those teenage prospects forced to sweat through round after round of the National Hockey League entry draft before they hear their names called. Well, maybe there’s no reason to feel sorry for them. A comprehensive study of the history of NHL draft selections, compiled by researchers at Simon Fraser University, shows that lateround picks have almost the same chance of a career in more » Read More... |
 | Beedie School of Business NewsThe following is an excerpt from Ian McCarthy’s blog entitled It Depends: Competitive advantages are temporary, especially in fast changing industries. A cover of Business Week magazine asks “Is Your Company Fast Enough?”, and there are scores of popular business books and magazines with titles such as “Fast Company”, “Business @ the Speed of Thought”, and “The Age of Speed”. Such publications suggest that in fast moving industry environments, speed, and in particular being fast, more » Read More... |
| Beedie School of Business NewsHiring: gut feelings or hard numbers? SFU Beedie’s Michael Brydon and Peter Tingling weigh inFeb 28, 2011Mike Brydon and Peter Tingling are decision theory specialists at Simon Fraser University’s Faculty of Business, and they have a question they like to ask when giving presentations to senior management groups, especially to human resources managers. “How many here have taken golf lessons to improve their game?” A lot of hands go up. Then they ask: “How many have had instruction to improve their decision making?” No one raises a hand because, as Brydon more » Read More... |
| Beedie School of Business NewsCreative Consumers: What’s your stance?Feb 22, 2011The following is an excerpt from Ian McCarthy’s blog entitled It Depends: A few years back I wrote a paper with colleagues (Pierre Berthon, Leyland Pitt and Stephen Kates) on the phenomenon of creative consumers. These are individuals, or communities of individuals, who adapt or modify a proprietary product offering. They tinker and experiment with almost any product, ranging from automobiles to cell phones. Traditionally, companies have disliked consumers messing with their products. They have got annoyed more » Read More... |
| EQUISHow SFU Business fared in the news for the week ending February 4, 2011. Bauer Goes Public Strong brand power in Canada should make hockey-equipment Bauer a popular buy when the company goes public, said SFU marketing expert Lindsay Meredith. “The advantage of that kind of a market – and this doesn’t apply to a lot of products out there – is that if you get these kids hooked at a young age … that will more » Read More... |
| Beedie School of Business NewsStudy: Engage consumers using social mediaJan 25, 2011Contact: Michael Parent, SFU Business, 778.782.5214; mparent@sfu.ca Derek Moscato, SFU Business, 778.782.5038;derek_moscato@sfu.ca Dixon Tam, SFU media relations, 778.782.8742; dixon_tam@sfu.ca January 25, 2011 It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to Simon Fraser University researchers. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time more » Read More... |
| Beedie School of Business NewsBusiness News Network kicks off search for best new entrepreneur by interviewing SFU’s Terry BeechJan 25, 2011In the first of an ongoing series BNN speaks to Terry Beech: CEO of the crowd-sourcing company, hiretheworld.com. Click here to watch the interview. Read More... |
| Beedie School of Business NewsIs business ready to embrace the power of slow?Jan 25, 2011Managers and scholars have long been interested in how industry dynamics govern the creation and erosion of competitive advantage. As competitive advantages are temporary, especially in fast changing industries, a cover of Business Week asked “Is Your Company Fast Enough?” and we have popular business book and magazines with titles such as Fast Company, “Business @ the Speed of Thought”, and “The Age of Speed”. A groundbreaking research article from Simon Fraser University, however, dispels more » Read More... |
| Beedie School of Business NewsThe 2010 recipients of TD Canada Distinguished Teaching Award discuss the business of teachingJan 21, 2011Every year, the Faculty of Business Administration recognizes up to two instructors with the TD Canada Trust Distinguished Teaching Award. All instructors who teach in undergraduate or graduate programs in the faculty are eligible for the award and may be nominated by students, colleagues, or alumni. The Teaching Effectiveness Committee selects the award recipients based on the nomination and input from former students. Click here to read about the 2010 award recipients, Dr. Ian McCarthy and more » Read More... |
| ContextHow SFU Business fared in the news for the week ending January 14, 2011. Sperm Donors’ Anonymity A lawsuit before the B.C. Supreme Court regarding the anonymity of sperm donors has huge implications, SFU ethicist Mark Wexler told The Toronto Star. If their anonymity cannot be guaranteed, then financial incentives may have to be offered. “The issue is not whether people should have knowledge about their origins for medical reasons. That’s going to occur; it’s more » Read More... |
| EQUISHow SFU Business fared in the news for the week ending January 7, 2011. Not All Hackers Are Bad The Vancouver Sun reported on an award-winning paper by SFU researchers that said companies should embrace consumers who hack proprietary products. SFU PhD researcher Colin Campbelland SFU business professors Leyland Pitt and Ian McCarthy collaborated on the paper. Full story: http://i.sfu.ca/ySBGPf TriCities Mentorship Sam Thiara, a representative from SFU Business, is working with the Tri-Cities Chamber of Commerce to develop more » Read More... |
| EQUISHow SFU Business fared in the news for the week ending December 17, 2010. B.C. Ferries Salaries New documents show 21 B.C. Ferries employees each earned more than $200,000 in salary, including president David Hahn, who pulled in $984,248. SFU marketing expert Lindsay Meredith toldCanadian Press that B.C. Ferries’ decision to determine salaries by comparing private and public sector remuneration data won’t go over well with taxpayers. Full story: http://at.sfu.ca/DgLscC Workplace Innovation Greenbiz.com reported on a new more » Read More... |
| ContextHow SFU Business fared in the news for the week ending December 10, 2010. B.C. Politics The media also reached out to SFU political scientist Marjorie Cohen Griffin on Carole James’ resignation. 24 Hours, Ming Pao newspaper, CKNW, and Fairchild Television did interviews with her. While News1130 and 103 Juice radio (Kelowna) spoke with SFU marketing expert Lindsay Meredith to get his take on the B.C. political scene. SFU professor emeritus Gary Mauser was interviewed by Global TV news and OMNI Televisionregarding Clark’s more » Read More... |
| Beedie School of Business NewsThe Network for Business Sustainability has released its new research report from SFU Business Assistant Prof. Stephanie Bertels, entitled “Embedding Sustainability in Organizational Culture: A How-To Guide for Executives.” Click here to read the report. NBS gave blogger and CSR consultant Celesa Horvath a sneak preview of the report, and invited her to review it. Her posting is below: Overview of the Report From a comprehensive review of academic research on sustainability and organizational culture (as more » Read More... |
| Beedie School of Business NewsContact: Stephanie Bertels, 778.782.5163; stephanie_bertels@sfu.ca Derek Moscato, SFU Business, 778.782.5038; drmoscat@sfu.ca Marianne Meadahl, PAMR, 778.782.4323;marianne_meadahl@sfu.ca December 13, 2010 Companies striving for greater workplace innovation should try showing employees how it’s done creatively rather than overwhelming them with rules and regulations, says a Simon Fraser University researcher. A new study by Stephanie Bertels, an SFU Business assistant professor, finds that traditional approaches like bringing in new HR policies or performance goals only address a company’s day-to-day needs. Bertels more » Read More... |
| Beedie School of Business NewsSchool of Hard Knocks: SFU Business Dean Daniel Shapiro on Canadian innovation in the global economyDec 09, 2010Daniel Shapiro, Dean of SFU Business, talks to the Globe and Mail in an extensive feature on what Canadian businesses need in order to thrive in the fast-evolving global economy. Globe and Mail, December 9, 2010 The fifth in an eight-part series of solutions to challenges facing Canada’s foreign trade. This week’s challenge: Bench Strength Building up Canada’s talent base, from managers to scientists, entrepreneurs to salespeople, is a key challenge as Canadian business aims more » Read More... |
| EQUISHow SFU Business fared in the news for the week ending December 3, 2010. Foreign Acquisitions SFU adjunct business professor Steven Globerman had an opinion piece published in the Financial Post about how the term, “strategic asset,” has no obvious meaning when applied to foreign takeovers. Full story: http://at.sfu.ca/QmTUPO B.C. Politics “Good bloody luck” is the response SFU marketing expert Lindsay Meredith gave to 24 Hours when asked to pick a front-runner in the leadership race. “This could go any more » Read More... |
| Beedie School of Business Newsby Bill Goodwin, Computer Weekly.com IT projects are taking longer than planned and are running further over-budget, but are delivering better value to the business, early results from a major study that includes research from SFU Business Professor Blaize Reich reveal. Initial findings from the study by a team of international researchers suggest organisations are prioritising the need for IT projects to deliver sound business benefits over the need to deliver on-time and to budget. more » Read More... |
| FacultyHow SFU Business fared in the news for the week ending November 26, 2010. BC Liberal Leadership Gary Mauser, SFU Business prof emeritus, was on the national news on CBC Radio talking about the change in leadership of the B.C. Liberal party. “When premiers or politicians stay beyond the applause, they risk an ugly exit and that’s exactly what Campbell has done.” Power of Oprah Two Vancouver companies received a huge boost after talk-show maven Oprah more » Read More... |
| Beedie School of Business NewsNew research makes the case for customizing serviceNov 22, 2010November 22, 2010 Shakespeare famously argued that “all the world’s a stage, and all the men and women are merely players.” Similarly, new research from SFU Business uses the metaphor of service experiences as theoretical performances, to explain how employees (the actors) follow or write the scripts for customers (the audience) to consume. The future of service industries lies in customization – at least for those companies catering to the increasingly fickle tastes of today’s more » Read More... |
| Beedie School of Business NewsBy John Shmuel, Financial Post When professor Leyland Pitt assigns students their main presentation in his marketing course, there’s only one piece of instruction given to them: Present about anything you want. The effectiveness of guerrilla marketing at sports events? Sure. Using Web 2.0 to create dialogue with your customers? Knock yourself out. Deploying satellites to act as billboards. Sure, why not? Of course, the ideas won’t necessarily lead to good marks. But that’s the more » Read More... |
| EQUISHow SFU Business fared in the news for the week ending November 5, 2010. Premier Campbell Resigns The Province and the Victoria Times Colonist also spoke with SFU business professor Lindsay Meredith, who commented that it was former premier Bill Vander Zalm and his anti-HST campaign that was responsible for Campbell’s move. “Zalm set the clock ticking,” Meredith told The Province.The Vancouver Sun also quoted Meredith from an SFU Issues & Experts media alert. The Province (story #1): http://at.sfu.ca/MrQLqN The Province more » Read More... |
| Beedie School of Business NewsDoes information technology help or hinder?Nov 01, 2010The debate in The National Post is whether the biggest technological revolution known to mankind proved to be accurate. According to the paper, there were tremendous expectations for information technology (IT) and some argue today that predictions of increased productivity never came to fruition. Of course, IT did change the way we work and how organizations communicate around the world, and now there are new expectations with the arrival of IT Revolution 2.0. This time more » Read More... |
| ContextHow SFU Business fared in the news for the week ending Oct. 29, 2010. SFU Business Recognized According to Business in Vancouver, SFU Business has been ranked 38th out of 40 universities around the world, based on the number of academic articles published between 1998 and 2008. International Business Review chose SFU and the University of Western Ontario (ranked fifth overall) as the only two Canadian schools to make its list. SFU Business dean Daniel Shapiro said being recognized more » Read More... |
| Beedie School of Business NewsOn October 21, 3BL Media caught up with SFU Business Assistant Prof. Stephanie Bertels during the 2010 Canadian Business for Social Responsibility (CBSR) conference in Toronto. CBSR, a non-profit, member-led organization that mobilizes Canadian companies to make powerful business decisions that improve performance and contribute to a better world and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization’s efforts and progress around corporate social responsibility efforts. Click more » Read More... |
| Beedie School of Business NewsFacial images in website design boost customer trust and profits: SFU Business researchOct 22, 2010October 22, 2010 Award-winning research from Simon Fraser University into the crucial role of design in e-commerce websites shows that the representation of the human face can have a big impact on customer experience and loyalty — and ultimately, the bottom line. Since 2002, SFU Business professor Dianne Cyr has examined various elements of website design from the perspective of cultural and gender values, including the business implications of how websites are treated visually. This more » Read More... |
| EQUISHow SFU Business fared in the news for the week ending Oct. 15, 2010. Business and Economy The Vancouver Sun reported: “Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and more » Read More... |
 | Beedie School of Business NewsPutting a human face on e-commerceOct 18, 2010Putting a human face on e-commerce By Scott Simpson, Vancouver Sun Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and as evoking both warmth and social presence when those sites more » Read More... |