 | Beedie School of Business NewsWhile politicians and economic leaders continue to speak to the virtues or pitfalls of outsourcing by companies and countries, the resulting benefit or lack thereof, accrue to organizations on a case by case basis – hinging on information, resources and skills – according to new SFU research. Entitled “Understanding outsourcing contexts through information asymmetry and capability fit”, the research article was authored by Beedie professors Ian McCarthy and Jan Kietzmann, and University of Winnipeg professor […] Read More... |
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 | Beedie School of Business NewsA new study by the Beedie School of Business at Simon Fraser University makes the case for mentored entrepreneurial competition as a means to contributing to the British Columbia economy. The research report, entitled “New Ventures BC Economic Impact and Entrepreneurial Research Impact”, was co-authored by Beedie Professors Elicia Maine and Pek-Hooi Soh, and Beedie MBA alumnus Lee O’Donnell. To date, more than 1,400 aspiring B.C. entrepreneurs have entered the competition, with 36 winning major […] Read More... |
 | Beedie School of Business News“Birth of a new sector”: SFU-MIT study shows technology start-ups driving burgeoning bio-nano industryFeb 18, 2013Entitled “Global Bio-Nano Firms: Exploiting the Confluence of Technologies”, the study shows that the integration of knowledge from the biotech and nanotech spheres has been driven by so-called “De Novo” firms — technology start-ups typically borne of research labs and tightly integrated with universities. The radical innovation at the heart of this emerging space — described as the birth of a new sector — opens up opportunities for new companies at the intersection of these two fields. Read More... |
 | EQUISWith more and more international businesses turning to Africa as a source of foreign direct investment in the natural resource industries, organizations are searching for new methods to gain an advantage over their competitors. In light of this, new research by Beedie Associate Professor Jing Li suggests that Chinese firms are benefitting from a new type of bargaining model when it comes to Africa – one which provides them with a distinct competitive advantage over […] Read More... |
 | Beedie School of Business NewsThe latest issue of Ideas@Beedie, the new digital magazine from the Beedie School of Business, is now available online, showcasing the school’s academic research, industry impact and engagement with the community. The new edition of Ideas@Beedie focuses on the subject of international business and highlights the breadth and depth of research carried out by the Beedie School of Business faculty on the topic. The research explored in the new issue includes the role of government […] Read More... |
 | EQUISBeedie research explores role of Chinese government in small-to-medium sized enterprisesDec 14, 2012Can government come to the rescue of fast-growing enterprises in surging economic markets like China? In today’s high growth economies globally – China being a relative case in point – small-to-medium sized enterprises (SMEs) are confronted with a myriad of business opportunities. At the same time, they must deal with institutions and a legacy of government involvement in their domestic environments. To this end, managers there must adopt an entrepreneurial mindset and take on what […] Read More... |
 | AccountingDennis Chung isn’t about to let a proliferation of computer hardware get in the way of a good study on global markets. The professor of accounting at SFU’s Beedie School of Business not only lets computer servers take up valuable space in his office – he has also allowed them to invade his home. Chung, it turns out, is collecting financial data from markets around the world and around the clock – data that is […] Read More... |
 | Beedie School of Business NewsMila Lazarova, an Associate Professor of international business at Simon Fraser University’s Beedie School of Business, has been appointed as Canada Research Chair in Global Workforce Management. Canada Research Chairs are university research professorships which promote scholarship excellence, the creation of world-class centres of research, and the enhancement of Canada’s competitiveness in the global economy. Dr. Lazarova, who is also the Director of SFU’s Centre for Global Workforce Strategy, joined the Beedie School of Business […] Read More... |
 | Beedie School of Business NewsIn March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […] Read More... |
 | Beedie School of Business NewsThe following op-ed article was authored by Daniel Shapiro and published in the Vancouver Sun on October 14, 2012. Opinion: Province should be home to high-growth entrepreneurs, but Canada lacks the necessary network of resources. By Daniel Shapiro, Dean of the Beedie School of Business. Ryan Holmes, founder of Invoke and the CEO of HootSuite, one of British Columbia’s fastest-growing start-ups, made something of a revelation at a recent presentation at the Beedie School […] Read More... |
 | Beedie School of Business NewsA new ranking of globally accredited Canadian business schools based on research productivity has positioned the Beedie School of Business at Simon Fraser University as tops in Western Canada, and among an elite group of management schools across Canada. The survey, published by the Gustavson School of Business at the University of Victoria, was first presented to the Canadian Federation of Business School Deans (CFBSD) and focuses on schools accredited by EQUIS (European Quality Improvement […] Read More... |
 | Beedie School of Business NewsBeedie researchers help companies develop eco-appsSep 25, 2012At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […] Read More... |
 | Beedie School of Business NewsBeedie faculty and alumni engage with Management of Technology sector leaders at PICMET 2012Aug 15, 2012Faculty and alumni of the Beedie School of Business engaged with industry and academia in the Technology Management sector at a major conference held in Vancouver recently. PICMET is an annual conference, organized by the Portland International Center for Management of Engineering and Technology, which brings together leading figures from innovation management in a high-impact symposium in order to set the stage for the sector in years to come. The Beedie School of Business was […] Read More... |
 | Beedie School of Business NewsIan McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have […] Read More... |
| Beedie School of Business NewsEQUIS re-accreditation puts SFU’s Beedie among elite class of business schools globallyJun 22, 2012VANCOUVER– The Beedie School of Business at Simon Fraser University has been awarded EQUIS re-accreditation for a five-year period, an achievement that puts the school among an elite class of business schools globally. EQUIS is an international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. The accreditation body is run by the European Foundation for Management Development (EFMD), and strives to raise the standard of management education worldwide. Read More... |
 | Beedie School of Business NewsForbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London OlympicsJun 18, 2012The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […] Read More... |
 | Beedie School of Business NewsAs the Miami Heat professional basketball team duels with the Oklahoma City Heat Thunder in the NBA Finals for the league’s biggest prize, new academic research from SFU’s Beedie School of Business is putting the spotlight on the business thinking that brought the Miami team together. Two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Heat team and all-star teammates shows sound marketing and career-management acumen, according to the newly-published article focused on the evolution and importance of star status for today’s professional athletes. In order to maximize their earnings and endorsements, today’s celebrity athletes — from James to David Beckham to Peyton Manning — need to be mindful of the evolution of their star status. That in turn has major implications for the teams they choose to play for, and the teams they turn down or leave behind. So what makes a star shine even brighter in the world of pro sports? It’s a combination of not only personal performances and team records, but also includes the markets that athletes play in and the star calibre of the athletes they compete with. The study, “Investigating the evolution of star status in professional team sports,” describes the rise and fall of celebrated athletes using data from the National Basketball Association (NBA) from 1987 to 2008. Read More... |
 | Beedie School of Business NewsWill Mitchell’s Winding RoadMay 22, 2012Will Mitchell didn’t come by his decision to attend business school lightly. As an 18 year old, he was pouring lead slag into a furnace for a living at a lead-zinc smelter in Trail, BC when he decided to heed the call of higher learning – from Simon Fraser University. Mitchell, whose parents were both teachers, grew up in the scenic West Kootenay communities of Trail and Fruitvale. Geographically, he was hundreds of kilometres from the West Coast and the top of Burnaby Mountain. Psychologically, the distance was even further. But the lure of SFU was neither dulled nor diminished by distance or geography. At the time, Simon Fraser University was a young institution with a reputation for flexibility and radicalism. The young Mitchell couldn’t resist the mix – and in a matter of days he had made the transition from the smoke-belching smelter to classes in political science, sociology, anthropology, English and math. “At SFU,” he says, “you could do very interesting things.” Read More... |
 | Beedie School of Business NewsAcademic award toasts SFU branding researchApr 28, 2012New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media: An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012. Read More... |
 | Beedie School of Business NewsA ranking of international business schools has rated the Beedie School of Business at Simon Fraser University as among the best in the world for business and management research. The measure, published by the Social Science Research Network (SSRN), a leading repository of business academic papers, shows that based on article downloads by institution, Beedie ranks 54th in the world out of more than 1000 business schools included in the survey. Read More... |
| Beedie School of Business NewsDr. Carolyn Egri, a professor of management and organization studies at the Beedie School of Business at Simon Fraser University, has been announced as the recipient of the David L. Bradford Outstanding Educator Award for 2012 from the Organizational Behaviour Teaching Society for Management Educators (OBTS). The OBTS aims to enhance the quality and promote the importance of teaching and learning across the management disciplines with a focus on the dynamics within and at the interface of individuals, groups and organizations and cultures. Read More... |
| Beedie School of Business NewsDr. Carolyn Egri, a professor of management and organization studies at the Beedie School of Business at Simon Fraser University, has been announced as the recipient of the David L. Bradford Outstanding Educator Award for 2012 from the Organizational Behaviour Teaching Society for Management Educators (OBTS). The award, named after David L. Bradford, the founder of OBTS, recognizes an individual or group demonstrating lifetime achievement with a focus on teaching and learning excellence, who impacts […] Read More... |
| Beedie School of Business NewsDr. Carolyn Egri, a professor of management and organization studies at the Beedie School of Business at Simon Fraser University, has been named as the school’s inaugural William J.A. Rowe EMBA Alumni Professor. The goal of the new Professorship is to promote excellence in research and teaching. Egri has taught in the EMBA program for over two decades, and is a past winner of SFU’s TD Canada Trust Distinguished Teaching Award, the highest teaching honour […] Read More... |
| Beedie School of Business NewsNew research from the Beedie School of Business at Simon Fraser University is shedding light on how businesses generally can learn more about themselves through observing family firms. Defined by Entrepreneur Magazine as business entities “that are owned or managed by more than one member of the same family”, family businesses significantly represent roughly half of all private Canadian businesses. Published in the Journal of Management, the article is entitled The Adolescence of Family Firm Research: Taking Stock and Planning for the Future. The research was authored by Beedie strategy professor Eric Gedajlovic, along with colleagues Michael Carney (Concordia University), James J. Chrisman (Mississippi State University and University of Alberta School of Business) and Franz W. Kellermanns (University of Tennessee and Otto Beisheim School of Management). Read More... |
 | Beedie School of Business NewsDianne Cyr, a professor of management information systems at the Beedie School of Business, along with Southern Utah University information systems prof. Dezhi Wu, have been recognized by the Association for Information Systems (AIS) for their leadership role in garnering a globally coveted technology awards. Cyr and Wu played prominent roles in helping the AIS special interest group on human-computer interaction (SIG HCI) earn the coveted AIS Technology Challenge award at the recent International Conference on Information Systems (ICIS) in Shanghai. Read More... |
 | Beedie School of Business NewsPro athletes bolster star status through team selection, teammates and career evolution: StudyJan 17, 2012So what makes a star shine even brighter in the world of pro sports? It’s a combination of not only personal performances and team records, but also includes the markets that athletes play in and the star calibre of the athletes they compete with. The study, “Investigating the evolution of star status in professional team sports,” describes the rise and fall of celebrated athletes using data from the National Basketball Association (NBA) from 1987 to 2008. Published in the International Journal of Research in Marketing, it was authored by professors Yupin Yang of the Beedie School of Business at Simon Fraser University in Vancouver and Mengze Shi from the Rotman School of Management at the University of Toronto. Read More... |
| Beedie School of Business NewsBeedie research: Tourism entrepreneurship can backfire on some Brazilian communities depending on approachDec 13, 2011With its booming economy, investment in national infrastructure and hosting of future global events like the Summer Olympics and World Cup, Brazil is poised to enjoy healthy growth in tourism in the years ahead. Tourism boosters in that country and other emerging economies are likely to view associated entrepreneurship as a means to promoting inclusive economic growth, especially in underdeveloped regions. However, a new study from the Beedie School of Business shows that associated growth doesn’t always result in across-the-board gains for tourist destinations. In some cases, the commercial activity associated with tourism could actually backfire on some communities. Slated for publication in the Journal of Management Studies, the research is entitled “Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion?” The article was authored by profs. Jeremy Hall and Stelvia Matos from SFU’s Beedie School, along with Lorn Sheehan (Dalhousie University) and Bruno Silvestre (University of Winnipeg). Read More... |
 | Beedie School of Business NewsJeremy Hall, a Simon Fraser University Beedie School of Business professor, is leading the social science research component in a new project dedicated to significantly reducing forest pests in Canada, and ultimately globally. Hall leads one of several research teams involved in Genomics-Based Forest Health Diagnostics and Monitoring, a new $4.2 million project funded by Genome British Columbia and Genome Canada. Stelvia Matos, an adjunct professor, and Vernon Bachor, a sessional lecturer, in SFU’s Beedie School of […] Read More... |
| Beedie School of Business NewsSince its launch in 2010, the Apple iPad has garnered a global reputation for being among the most innovative consumer technology products. According to a new study from Simon Fraser University’s Beedie School of Business, however, that reputation is equally deserved in business – especially as firms leverage the popular tablet and others like it to improve operations and boost sales or customer service. The recent study, entitled “Deciding When to Use Tablets for Business Applications”, published in the most recent issue of MIS Quarterly Executive, is authored by professors Leyland Pitt from SFU and Pierre Berthon of Bentley University, with Beedie School of Business graduate student Karen Robson. Read More... |
| Beedie School of Business NewsIn a newly-published article in the Globe and Mail, David C. Thomas, director of the Centre for Global Workforce Strategy at Simon Fraser University’s Beedie School of Business, says that in the past, corporations viewed diversity as a problem to be managed. But that has changed drastically in recent years, he argues. “Now, they recognize it as a significant advantage,” he says. “Now, whether it’s a company or a city, the way to achieve economic […] Read More... |
 | Beedie School of Business NewsContext, it turns out, is everything when it comes to politicians’ sex scandals and the impact of editorial cartoons that reflect the public’s reaction to them. A recent study from Simon Fraser University shows that political cartoons – pervasive in newspapers and increasingly social media channels such as blogs and YouTube – serve as a reflection of public sentiment in the wake of such scandals. They can be a valuable source of information to those who direct and manage individual political brands and guide their campaigns and careers. As a gauge of public reaction, they are for better or worse influenced by the unique circumstances of each scandal. Read More... |
 | Beedie School of Business NewsCan ambidexterity, a trait that’s often associated with exceptional athletes, be applied to organizations — from biotech companies to government agencies — immersed in research and development? It’s a question recently put forth by researchers Ian McCarthy and Brian Gordon from the Beedie School of Business at Simon Fraser University. Their article, entitled “Achieving contextual ambidexterity in R&D organizations: a management control system approach,” was published in the journal R&D Management. It points out that these organizations tend to find themselves juggling two contradictory modes of learning: ‘exploration’, a long-term activity involving risk and experimentation, and ‘exploitation’, characterized by short-term time horizons and a focus on refinement and efficiency. Read More... |
| Beedie School of Business NewsVANCOUVER– The research output of the Management Information Systems (MIS) area at Simon Fraser University’s Beedie School of Business has been ranked among the Top 30 in the world, according to a recently published analysis of publications in top academic journals. The ranking puts SFU in an elite class of business schools – and ahead of some of the world’s most prestigious research institutions, including the Massachusetts Institute of Technology’s Sloan School of Management and […] Read More... |
| Beedie School of Business NewsCompanies can’t dismiss consumer hackersMar 28, 2011Companies need to embrace the new wave of consumers who are tinkering and altering their products, according to an award-winning study by researchers at SFU’s Beedie School of Business. Their findings come in the wake of some high profile hacking of proprietary technology offerings, including the unlocking of Apple’s iPhone 4 and the hacking of Microsoft’s Kinect gaming device. Doctoral student Colin Campbell, professors Leyland Pitt and Ian McCarthy, and a U.S. colleague examined the […] Read More... |
| Beedie School of Business NewsCorporate social responsibility (CSR) activities have the potential to enhance customer value in many ways, The Conference Board said in a report co-authored by SFU Beedie marketing professor John Peloza. Investing in CSR to Enhance Customer Value, the most recent installment in The Conference Board Director Notes series, includes a review of 163 articles about the relationship between corporate social responsibility (CSR) activities and financial performance. It finds that this relationship is impacted by many mediating […] Read More... |
| Beedie School of Business NewsStudy: Engage consumers using social mediaJan 25, 2011Contact: Michael Parent, SFU Business, 778.782.5214; mparent@sfu.ca Derek Moscato, SFU Business, 778.782.5038;derek_moscato@sfu.ca Dixon Tam, SFU media relations, 778.782.8742; dixon_tam@sfu.ca January 25, 2011 It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to Simon Fraser University researchers. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time […] Read More... |
| Beedie School of Business NewsIs business ready to embrace the power of slow?Jan 25, 2011Managers and scholars have long been interested in how industry dynamics govern the creation and erosion of competitive advantage. As competitive advantages are temporary, especially in fast changing industries, a cover of Business Week asked “Is Your Company Fast Enough?” and we have popular business book and magazines with titles such as Fast Company, “Business @ the Speed of Thought”, and “The Age of Speed”. A groundbreaking research article from Simon Fraser University, however, dispels […] Read More... |
| Beedie School of Business NewsCompanies can’t turn blind eye to consumers who hack, manipulate products: SFU Business studyDec 21, 2010December 23, 2010 Companies need to face up to a new wave of empowered consumers who are tinkering and altering their products, according to a new, award-winning study from the Faculty of Business Administration at Simon Fraser University. The assertion comes in the wake of some high-profile hacking of proprietary technology offerings – including the unlocking of Apple’s iPhone 4, and the hacking of Microsoft’s Kinect gaming device. Entitled “Creative Consumers: Awareness, Attitude & Action […] Read More... |
| Beedie School of Business NewsOn October 21, 3BL Media caught up with SFU Business Assistant Prof. Stephanie Bertels during the 2010 Canadian Business for Social Responsibility (CBSR) conference in Toronto. CBSR, a non-profit, member-led organization that mobilizes Canadian companies to make powerful business decisions that improve performance and contribute to a better world and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization’s efforts and progress around corporate social responsibility efforts. Click […] Read More... |
 | Beedie School of Business NewsPutting a human face on e-commerceOct 18, 2010Putting a human face on e-commerce By Scott Simpson, Vancouver Sun Shopping websites showing friendly faces and culturally appropriate colours have a distinct advantage over online marketers who focus exclusively on their merchandise, a researcher from Simon Fraser University has found. Dianne Cyr, a professor in the SFU business faculty, says that shoppers are inclined to perceive e-commerce sites as more appealing and trustworthy, and as evoking both warmth and social presence when those sites […] Read More... |
| Beedie School of Business NewsAmbush marketing research wins best paper prizeOct 01, 2010Research from SFU Business professors Leyland Pitt and Michael Parent on the implications of ambush marketing at global-scale sporting events has garnered a notable award from the journal Business Horizons. Entitled “Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,” the research has won the Business Horizons/Elsevier Publishing Prize for the journal’s “Best Article” published in 2010. The article was co-written with Pierre Berthon of Bentley University in Boston, and Peter Steyn of Sweden’s […] Read More... |
| Beedie School of Business NewsCounting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it David R. Hannah and Brenda A. Lautsch of SFU Business discuss their recent research with the Sage Management Ink Blog. Their article — entitled “Counting in Qualitative Research: Why to Conduct it, When to Avoid it, and When to Closet it” — was recently published in the Journal of Management Inquiry‘s OnlineFirst. by Cynthia Nalevanko, Editor, Management INK Who is […] Read More... |
 | Beedie School of Business NewsNew classroom-inspired research focused on organizational reshuffling from the Faculty of Business Administration at Simon Fraser University is garnering significant international attention, thanks to its publication in the August edition of the Wall Street Journal’s Executive Adviser. Gervase Bushe, the lead researcher and a professor of leadership and organizational development at SFU Business (pictured right), looked at how to enable the success of “fluid teams” – those workplace teams that are subject to a higher […] Read More... |
| Beedie School of Business NewsBy Peter M. Tingling and Michael J. Brydon Many managers think they’ve committed their organizations to evidence-based decision making — but have instead, without realizing it, committed to decision-based evidence making. Is that all bad? What can be done to fix it? In recent years, much has been written about evidence-based- or fact-based- decision making. The core idea is that decisions supported by hard facts and sound analysis are likely to be better than decisions made […] Read More... |
| Beedie School of Business NewsIt’s possible to run a profitable business in Second Life, a 3-D virtual world where users can socialize with each other through avatars. That’s the conclusion of a Simon Fraser University case study. SFU business professors Leyland Pitt and Michael Parent, and PhD students Anjali Bal (SFU Business) and Wade Halvorson (Lulea University of Technology, Sweden) have won an award from the Academy of Marketing for their investigation of Second Life’s business and marketing practices. […] Read More... |
 | Beedie School of Business NewsSFU Business researchers’ investigation of Second Life wins international marketing awardAug 03, 2010An in-depth investigation of business and marketing practices on Second Life by researchers from Simon Fraser University has won a prestigious award from the Academy of Marketing. SFU Business professors Leyland Pitt and Michael Parent and PhD students Anjali Bal (SFU Business) and Wade Halvorson (Lulea University of Technology, Sweden) have won the Pearson Education Prize for best case study paper at the July 2010 Academy of Marketing Conference in Coventry, England. The conference is […] Read More... |
| Beedie School of Business NewsThe U.S. State Dept and the Fulbright Program have awarded Ian P. McCarthy, Associate Professor and Canada Research Chair in Technology & Operations Management, a grant to study university research parks, incubators, and the associated technology transfer programs run by the Genesis Institute, BIO-RIO and the Technology Park of Rio de Janeiro. Read More... |
| Beedie School of Business NewsDavid Thomas appointed to Area Editorship with Journal of International Business StudiesJul 08, 2010David C. Thomas, Professor of International Management at SFU Business, has been appointed as Area Editor for Cross-Cultural Management with the Journal of International Business Studies (JIBS). JIBS is the world’s top-rated journal in the field of international business, and consistently ranks highly in the Financial Times’ list of top 40 business journals. Thomas’ editorial term commenced on July 1, and will last for three and a half years. His Cross-Cultural Management area scope will […] Read More... |
| Beedie School of Business NewsPaper co-authored by David C. Thomas and Mila Lazarova named 2010 Carolyn Dexter Award winnerJul 05, 2010The Academy of Management recently announced that a paper co-authored by SFU Business professors David C. Thomas and Mila Lazarova has been selected as the Carolyn Dexter Award Winner for 2010. The Carolyn Dexter Award is an all-Academy award given to the paper that best meets the objective of internationalizing the Academy as defined by the International Theme Committee. Their paper, “Scientific Mindfulness: A Foundation for Future Themes in International Business,” proposes scientific mindfulness as […] Read More... |
| Beedie School of Business NewsWorld Cup ambush marketing research by professors Leyland Pitt and Michael Parent profiled in Globe and MailJun 17, 2010Dutch mini-skirt marketers 1, South African police 0 Simon Houpt, Globe and Mail June 17, 2010 n a popular ad for ESPN’s coverage of this year’s World Cup, the U2 front man Bono declares the tournament is, “not about communism, socialism, or capitalism.” But a savvy marketing stunt unfolding this week in Johannesburg illustrates how the World Cup is as much about the contemporary mechanics of capitalism – a tasty brew of big money, sex, […] Read More... |