 | Beedie School of Business NewsThe music industry has Billboard, the business world has Forbes 500. Now, ranking successful academic papers has been made possible by Google Metrics – and Beedie School of Business professors Jan Kietzmann and Ian McCarthy rank as stars in business and management. Kietzmann and McCarthy’s seminal paper, Social Media? Get Serious! Understanding the functional building blocks of social media, is the highest ranked paper over five years in the Business, Economics and Management category of […] Read More... |
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 | Beedie School of Business NewsBeedie School of Business senior lecturer Kathleen Burke’s first teaching position was an awakening – both figuratively and literally. Read More... |
 | Beedie School of Business NewsNew research from Simon Fraser University’s Beedie School of Business reveals that though firms may be tempted to profit from consumer-created modifications to their intellectual property, this is not always advisable – and can in fact backfire. Read More... |
 | Beedie School of Business NewsNew research from Simon Fraser University’s Beedie School of Business reveals that businesses could benefit from unprecedented levels of consumer and employee engagement by turning traditional processes into game-like experiences. Read More... |
 | Beedie School of Business NewsIan McCarthy, associate dean of graduate programs at SFU’s Beedie School of Business, has for the second year in a row been included on a prestigious list of the top 50 professors using Twitter. Read More... |
 | Beedie School of Business NewsStudent project helps land Juno nominationMar 16, 2014Beedie School of Business teachers have a reputation for innovative class assignments with an emphasis on experiential learning. One such group project in the Executive MBA in Aboriginal Business and Leadership has resulted in an outcome that will be familiar to those with an interest in music – a Juno Awards nomination. Read More... |
 | Beedie School of Business NewsIan McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named to a prestigious list of the Top 50 Professors on Twitter, ranking him as one of the most influential academics using social media in the fields of leadership, innovation and strategy. The LDRLB list recognizes those professors who consistently build upon their body of knowledge and further the goal of evidence-based leadership through the use […] Read More... |
 | Beedie School of Business NewsBeedie graduate in running for Best Job in the WorldMay 07, 2013Beedie School of Business alumna Salina Siu has been given an opportunity all graduates seek – the chance to land her dream job. Siu is one of 150 people selected from over 600,000 applicants to advance to the second round of Tourism Australia’s The Best Jobs in the World competition. With six positions available, Siu is the only Canadian to make the 25-person shortlist for the Chief Funster position. The Chief Funster position is based […] Read More... |
 | Beedie School of Business NewsThe following article was published by The Vancouver Courier by Stanley Tromp, contributing writer. A group of business students has created a social media plan to reduce the isolation of seniors living alone in Marpole. Last week, the students designed a “web” of coloured yarn in front of Marpole library on Granville Street near 70th Avenue, to symbolize both physical community connections and the Internet’s interconnected web. Passersby wrote their names on papers hung onto […] Read More... |
 | Beedie School of Business NewsThe latest ScienceDirect ranking of business, management and accounting research sees Simon Fraser University’s Beedie School of Business leading the field in social media research. The ranking lists the 25 Hottest Articles in business, management and accounting, and includes two research articles from Beedie School of Business faculty, both of which focus on the topic of social media. Ranked in the top three three in the list is the article, “Social Media? Get Serious! Understanding […] Read More... |
 | Beedie School of Business NewsIn March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […] Read More... |
 | Beedie School of Business NewsBeedie hosts HootSuite CEO Ryan HolmesSep 27, 2012Ryan Holmes, founder and CEO of social media management system HootSuite, sat in front of a live audience at Simon Fraser University’s Beedie School of Business on September 27 to share his experience as head of one of Canada’s largest tech start-ups. The event was part of the Beedie School of Business’ partnership with prominent Vancouver radio station CKNW, which sees SFU’s downtown Vancouver campus play host to “The Chief Executives”, a series of live […] Read More... |
 | Beedie School of Business NewsBeedie App brings software engineers, business professionals – and the World – closer togetherSep 26, 2012In 2010’s hit film The Social Network, a young Mark Zuckerberg knows he has just launched something special when – out of the blue – a fellow Harvard student asks him to “Facebook me.” Simon Fraser University’s Justin Lee, a fourth-year accounting student in the Beedie School of Business who helped develop the pioneering new Beedie iPhone app, hasn’t quite experienced his Zuckerberg moment – at least not yet. “People have messaged me and said, […] Read More... |
 | Beedie School of Business NewsIan McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have […] Read More... |
 | Beedie School of Business NewsThe Beedie School of Business at Simon Fraser University has launched Ideas@Beedie, a digital magazine showcasing the business school’s academic research, industry impact and engagement with the community. The magazine is available as both an app for Apple’s iPad, as well as in digital magazine format on the Beedie School of Business website. Read More... |
 | Beedie School of Business NewsBeedie School of Business maintains top Klout scoreJun 07, 2012For the second year in a row, SFU’s Beedie School of Business is enjoying some serious Klout on social media. Tweeting since early 2010, Simon Fraser University’s business school (@SFUBeedie) has been rated as the most influential Canadian business school by a prominent social media metric known as Klout. The metric website measures influence by using data from selected media channels, such as Twitter followers and unique mentions and Facebook comments and likes. With a Klout […] Read More... |
 | Beedie School of Business NewsAcademic award toasts SFU branding researchApr 28, 2012New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media: An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012. Read More... |
 | Beedie School of Business NewsWhat Does a B.C. MBA Look Like: Mike UnderellApr 12, 2012The following article was published by BC Business Magazine on April 2, 2012 as part of their MBA guide. BY KRISTEN HILDERMAN, BC BUSINESS MAGAZINE Mike Underell, Account Manager | 6S Marketing @mikeunderell 6smarketing.com Where did you get your MBA? SFU Beedie School of Business What year did you graduate? 2009 Why did you want to get your MBA? To better prepare myself for more demanding job roles and/or higher responsibility. What do you think […] Read More... |
| Beedie School of Business NewsThe School of Social MediaApr 12, 2012The following article was published by BC Business Magazine on April 2, 2012 as part of their MBA guide. BY LANA MADOR, BC BUSINESS MAGAZINE The compelling tweets of SFU MBA professor Ian McCarthy earned him a spot on OnlineMBA’s international list: “50 Business Professors You Should Follow on Twitter.” Business professor Ian McCarthy started out as a techie, working for several years as a manufacturing engineer before earning a PhD in operations strategy from […] Read More... |
 | Beedie School of Business NewsStudents engage community with social mediaApr 05, 2012A course that was launched less than a year ago at SFU’s Beedie School of Business has provided students with unprecedented focus on analyzing and optimizing the value of social media for organizations and businesses. Through community-building projects, undergrad students applied the social media lessons of the course to new and established not-for-profits and social agencies on a wide range of issues, from life-saving transplants to disability in sport. The course, Social Media & Business, was taught at SFU’s Surrey campus by assistant professor Jan Kietzmann and instructor Ashish Gurung. Students used Facebook and the Twitter hashtag #BUS450 to engage with each other and their teachers, and to collaborate on assigned projects and readings. Throughout the semester, Kietmann and Gurung invited industry thoughts leaders, entrepreneurs and businesses to share their insights and expertise in social media. Read More... |
| Beedie School of Business NewsIan McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been selected to the “50 Business Professors You Should Follow on Twitter” list recently assembled by OnlineMBA, a media outlet focused on business education in North America and internationally. The Twitter list acknowledges business academics who have taken advantage of social media to exchange ideas with students and colleagues, disseminate research and ideas, engage with industry, […] Read More... |
 | Beedie School of Business NewsLast week, when Cervenko was invited by a friend to a private “Cocktails with the Canucks” function in downtown Vancouver, she hastily grabbed her playoff towel on her way out the door not knowing what to expect of the event. In the back of her mind, she had big plans for the white space on the towel. A Simon Fraser University MBA student, Cervenko needed some star power for a social media project. The assignment: partner with a local non-profit and create a social media strategy with the objective of raising financial support or awareness for this organization. Cervenko and her group chose The Dugout — a drop-in centre on Vancouver’s Downtown Eastside that hosts one of the longest-running Alcoholics Anonymous programs in Vancouver. “The reason I thought about The Dugout was because in the 1970s and ’80s it would stay open late so that their clients could have a warm and safe place to watch the Canucks games,” says Cervenko. “But because of a lack of funding they don’t have the resources to stay open late anymore.” Read More... |
 | Beedie School of Business NewsThat was the case for the Beedie School. A team of five SFU computer science and business students created Beedie’s app as a 13-week project for an interdisciplinary course, “Foundations of Innovation” in 2010. Jan Kietzmann, who teaches the course, planned to make iPhone app design a general focus for the course. But he says it was a “natural progression” to shift the focus to creating a Beedie School app. The team was guided in the project by Kietzmann; Moscato; Dan Shapiro, the dean; and Andrew Gemino, associate dean of undergraduate programs and associate professor of management information systems. After the course ended, Moscato continued to work with the students to perfect the app before its release five months later in spring 2011. “Although the project was introduced to the students from ‘up top,’ the students really loved the idea and took it upon themselves to identify where and how an app could help improve their lives as students,” says Kietzmann. The students decided that the Beedie School app should be an information hub. They wanted it to integrate the school’s Twitter and Facebook feeds with links to announcements about current research from school faculty and graduate students, says Justin Lee, a member of the student team. Read More... |
| Beedie School of Business NewsBurnaby advertising company meets with Dragon’s DenNov 17, 2011BY JANAYA FULLER-EVANS, BURNABY NOW Ads on Naps co-founders Jag Manhas and Phil Chow entered the Dragon’s Den voluntarily, and survived. Manhas, a British Columbia Institute of Technology student and Chow, a Simon Fraser University alumnus, took part in a mini Dragon’s Den at SFU’s Surrey campus on Sept. 9. The advertising company sells high-definition ad space on napkins, which are supplied free of charge to businesses in Canada. The Ads on Naps team went […] Read More... |
 | Beedie School of Business NewsThe following was originally published on Invoke’s blog and authored by Justine Yu. Ashish Gurung teaches an undergraduate social media course at SFU Beedie School of Business. He is also involved with a bunch of other stuff ‚ some startups, some consulting and lots of non-profits. Find him@ashishgurung and http://www.ashishgurung.ca Tell us a bit about the social media course you created. What motivated you to create an entire course about social media at SFU’s Beedie School of […] Read More... |
| Beedie School of Business NewsSocial media research wins 2011 Best Article AwardNov 02, 2011The management journal Business Horizons and Elsevier have awarded Beedie School of Business researchers Jan Kietzmann, Kristopher Hermkens, Ian McCarthy, and Bruno Silvestre with the Best Article Award for 2011 for their paper, “Social media? Get serious! Understanding the functional building blocks of social media.” Read More... |
| Beedie School of Business NewsFew candidates for city council have taken to social media despite it being a great way to engage voters, according to one expert. “What surprises me more (than candidates’ lack of use) is that they haven’t realized the power of being able to tap into communities through social media,” said Michael Parent, a business professor at Simon Fraser University. Just seven of 19 candidates for city council have accounts on Twitter—an online social networking service allowing users to send and read short posts. Five have tweeted less than 50 times. Read More... |
 | Beedie School of Business NewsA team of students from the Beedie School of Business is enjoying the afterglow of a successful journey to Bellevue, Washington to participate in one of North America’s highest-profile business ethics competitions. The students — Fahad Yasin, Christine Prasad, Sasha Vukovic, Moira van den Akker, and Andrew McKinlay — competed in the LMU/ECOA Intercollegiate Business Ethics Case Competition (IBECC), held in Bellevue, Washington from September 21-22. The team competed against a prestigious international field that included the likes of Oxford, USC, INSEAD, Holy Cross and Boston College. Read More... |
| Beedie School of Business NewsVancouver Stanley Cup Riot the focus of SFU ethics business case at international student competitionSep 20, 2011SEATTLE– Five undergraduate students from the Beedie School of Business at Simon Fraser University are using Vancouver’s 2011 Stanley Cup Riot as a case study to examine the growing role that social media plays in society and business. The students — Fahad Yasin, Christine Prasad, Sasha Vukovic, Moira van den Akker, and Andrew McKinlay — are competing in the LMU/ECOA Intercollegiate Business Ethics Case Competition (IBECC), held in Bellevue, Washington from September 21-22. The SFU […] Read More... |
 | Beedie School of Business NewsA case study from SFU’s Beedie of Business, focused on the long-term business viability of a colourful Twitter success story, has been awarded a top prize at one of Europe’s most noteworthy marketing academic events. The case study entitled “Marketing S#*t My Dad Says” – authored by Beedie School of Business marketing professor Leyland Pitt, Beedie PhD student Adam Mills, and Phuong Nguyen, Jia-Rong Wu and Aschwin van Alphen-Sato of the Rotterdam School of Management, won the Best Case Study award at the 2011 annual Academy of Marketing Conference at the University of Liverpool in the United Kingdom this past July. Read More... |
 | Beedie School of Business Newsby Jevta Lukic As Twitter and Facebook increasingly become topics of conversation in many company boardrooms, undergraduate business students at SFU’s Beedie School of Business are also focusing on social networking in a management context. This fall, they will enjoy a unique course offering that explores the intersection of social media and business strategy. Entitled Business 495: Social Media & Business, the course strives to develop students’ understanding of how social media is used by […] Read More... |