Beedie prof. selected to prestigious Twitter “must follow” list

Jan 05, 2012

Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been selected to the “50 Business Professors You Should Follow on Twitter” list recently assembled by OnlineMBA, a media outlet focused on business education in North America and internationally.

The Twitter list acknowledges business academics who have taken advantage of social media to exchange ideas with students and colleagues, disseminate research and ideas, engage with industry, and leverage social media for the classroom.

McCarthy, who tweets under the handle @toffeemen68, focuses on a wide range of business topics including technology, innovation, operations and management education. McCarthy joins nine other professors on the list’s International section.

It’s not his only social media honour in recent times. In November, the management journal Business Horizons and Elsevier awarded McCarthy and co-authors Jan Kietzmann, Kristopher Hermkens and Bruno Slivestre with its Best Article Award for 2011.

The Beedie School team earned the distinction for their paper entitled Social media? Get serious! Understanding the functional building blocks of social media. The article’s authors argue that managers need to understand the different functionalities behind different social media platforms before they can effectively use and respond to the communication vehicle.

McCarthy is part of a growing contingent of academics at the Beedie School of Business using social media to engage with industry, students, alumni globally. Beedie School of Business Dean Daniel Shapiro — @sfubeediedean – was the first business school dean in Canada to use the social medium, and continues to use Twitter to exchange ideas and research on business strategy, economics, globalization, as well as news from the Beedie School.

To follow Ian McCarthy on Twitter, visit:

To see OnlineMBA’s full list of must-follow business professors on Twitter, visit:

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