Ideas@Beedie digital magazine showcases business school’s research and industry impactJul 18, 2012
The Beedie School of Business at Simon Fraser University has launched Ideas@Beedie, a digital magazine showcasing the business school’s academic research, industry impact and engagement with the community.
The magazine is available as both an app for Apple’s iPad, as well as in digital magazine format on the Beedie School of Business website.
The theme of the inaugural summer issue is social media – a growing area of focus for business researchers. Beedie professors have garnered numerous awards for social media research in recent months, and the school is home to a number of faculty and students who are using social media to engage with academics, businesses and the wider community.
Future issues of Ideas@Beedie will delve into themes such as international business, sustainability, entrepreneurship and business technology.
“Our goal is to highlight the breadth and depth of our business ideas to our readers,” said Daniel Shapiro, Dean of SFU’s Beedie School of Business. “With Ideas@Beedie, we hope to convey some of this scholarly activity in ways that are both relevant and insightful.”
Among the research topics explored in the first issue of the magazine are the advent of so-called mutated advertising in the Web 2.0 environment; the engagement of consumers using social media tools; and the growing usage of sustainability-geared apps for smartphone devices. The publication also explores management lessons to be learned from Vancouver’s infamous Stanley Cup rioting in 2011.
The e-magazine also features extensive profiles of Ryan Beedie and Joe Segal, both of whom have played extraordinary roles in the growth of the Beedie School of Business.
The launch of Ideas@Beedie comes on top of an extraordinary 18 month period for the Beedie School of Business. In February of 2011, the school received a record-setting $22 million gift from alumnus Ryan Beedie and his father Keith. Since then, it has launched a number of ambitious initiatives, including the Americas MBA for Executives, with partners in Brazil, Mexico and the United States; an Executive MBA for Aboriginal Business and Leadership, the first program of its kind; Canada’s largest undergraduate student-managed investment fund; and a high-technology entrepreneurship incubator.
This past spring, the school received endorsement from two prestigious accreditation bodies: the European Foundation for Management Development (EQUIS) and the Association to Advance Collegiate Schools of Business (AACSB).
In addition, the school has vaulted into the world’s upper echelon of research business schools – placing among the top 75 for business research, and the world’s top 25 for management-specific research.
The iPad app can be downloaded at the Apple iTunes store, at http://itunes.apple.com/az/app/ideas-beedie/id532907167?mt=8
The magazine can also be viewed on the web with most browsers at: http://beedie.sfu.ca/ideas