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SFU Beedie professor Jing Li wins award for case study in global competition

Feb 28, 2022


business case study analysis

SFU Beedie professor Jing Li has been named a winner in The Case Centre’s 32nd Awards and Competitions, a global competition celebrating excellence in case writing and teaching.

Simon Fraser University’s Beedie School of Business faculty member Jing Li has been named a winner in The Case Centre’s 32nd Awards and Competitions, a global competition celebrating excellence in case writing and teaching. Li won the Strategy and General Management category award for her case study, Amazon Goes Global 2020.

The Case Centre Awards and Competitions have been presented annually since 1991 and recognize worldwide excellence in the case method of teaching. A cornerstone of business education across the globe, the case method promotes active learning and application of course materials through real-life decision-making.

“I am very honoured and humbled to receive this award,” says Li. “I have been passionate about case writing and teaching. This encourages me to devote more efforts to case writing and teaching in the future.”

Li, a professor in international business, and Yong Li of the University of Nevada, Las Vegas collaborated on a case study that challenged students to develop a global expansion strategy for e-commerce giant, Amazon.

Students were tasked with deciding whether Amazon should continue its global expansion into new markets and what it should do with less successful markets, all while considering the ramifications of an unexpected global pandemic.

“Our case documents the many ups and downs Amazon has experienced in expanding to global markets in more than two decades,” says Li. “The case presents an excellent opportunity to learn about fundamental aspects of international strategy, including where, when and how to expand internationally. It’s been well received by both our EMBA and undergraduate students and has so many interesting aspects to discuss and debate on.”

Li also holds a Canada Research Chair title in global investment strategy and is the co-director of the Jack Austin Centre for Asia Pacific Business Studies. She is a member of the College of New Scholars, Artists and Scientists at the Royal Society of Canada. Her research focuses on international investment strategies of forms, emerging market multinational enterprises, and management of international joint ventures.

To learn more about Jing Li and her research, visit her faculty profile on the SFU Beedie website.