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Students weave web to promote community engagement

Mar 24, 2013

A group of Beedie School of Business MBA students weaved a web of yarn in a guerilla marketing campaign to raise awareness for isolated seniors and older adults who live alone and find themselves disconnected from the community. The web was part of a wider project that required the students to design a social media strategy for a local nonprofit organization as part of their marketing and management information systems classes. The group, consisting of […]

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MBA Elizabeth Velasque joins Mitacs Accelerate program

Nov 28, 2012

The following article was published by the Vancouver Sun on November 24, 2012. BY GILLIAN SHAW, VANCOUVER SUN For some, inventing is easier than selling Mitacs Accelerate program is a national partnership that aims to develop Canada’s next generation of innovators Michael Gilbert is waging a war on bedbugs. And he’s winning. The president and chief scientific officer of the British Columbia biotech start-up SemiosBio has figured out how to keep the pesky parasites at […]

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David Dunne delivers business design to SFU’s MBA programs

Jul 5, 2012

Whether it’s in the delivery of state-of-the-art smart phones or innovative health care, design thinking is an increasingly critical element for businesses and organizations in 2012. For David Dunne, Beedie School of Business Adjunct Senior Fellow, the intersection of design and business translates into major challenges and opportunities for managers, entrepreneurs and other leaders. Design thinking is defined as approaching management problems as designers approach design problems. Though it has been traditionally associated with product and service design, it also has important implications for management, something recognized increasingly by both academic research and the business press. Dunne, an award-winning management educator, author and consultant who is jointly appointed with the Rotman School of Management at the University of Toronto, joined Simon Fraser University earlier this year. He combines international experience as a senior executive with an outstanding record as an academic.

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