News

BBA alumnus expands marketing horizons with global perspective

Sep 28, 2023

Embarking on her academic journey in the fall of 2017, Naomi Crich recounts her transformation from a wide-eyed first-year student to a well-rounded marketing alumnus graduating this October. From participating in SFU Beedie LAUNCH to being a member of Beedie Protégé, SFU JDC West, LAUNCH leader, and exchange student, Crich has taken her SFU Beedie experience to the fullest—culminating in an internship at Adidas’s global HQ in Germany and living abroad for a year. “I […]

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BBA graduate pursues dream of being commercial airline pilot with Cathay Pacific

Oct 6, 2022

Of the career paths chosen by graduates of SFU’s Beedie School of Business, commercial airline pilot of a Boeing 777 might be one of the rarer ones. Leo Cheung’s first love was always aviation. As a child travelling between Vancouver and Asia during summer holidays, he thought it would be cool to have a job sitting on the flight deck of a massive commercial aircraft. After all, not many individuals can have the bragging rights […]

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SFU Beedie athlete overcomes setbacks to graduate and start consulting career with Slalom

May 25, 2022

Recruited on a scholarship to come to SFU and join the men’s basketball team, Dominic Postle’s journey at SFU Beedie has been one of overcoming adversity due to four years of persistent injuries. With the team behind him, Postle was determined to make the most of his time at SFU Beedie and took every opportunity he could to grow both personally and professionally. Now, set to graduate in June with a BBA honours and certificate […]

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Elicia Maine and Lisa Papania earn 2017 TD Canada Trust Distinguished Teaching Awards

Oct 5, 2017

Beedie School of Business faculty members Elicia Maine and Lisa Papania have been named winners of the TD Canada Trust Distinguished Teaching Award for 2017. This award is the highest teaching honour of its kind at the Beedie School. Every year, students, faculty, and alumni of the Beedie School of Business nominate instructors teaching in both undergraduate and postgraduate programs for this prestigious award. Up to two awards are presented each year to instructors based […]

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Beedie faculty member wins Society for Consumer Psychology’s Early Career Award

Feb 22, 2017

The Society for Consumer Psychology has selected Brent McFerran, W.J. VanDusen Associate Professor of Marketing at the Beedie School of Business, as a co-winner of its Early Career Award. The award recognizes McFerran’s scientific contributions to consumer psychology. Cassie Mogilner Holmes, Associate Professor of Marketing at UCLA Anderson School of Management, was also named as a co-winner of the award.

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Undergraduate students put business education into action through SFU bookstore

Nov 3, 2015

An innovative new partnership between SFU’s bookstore and a class of Beedie School of Business undergraduate students could point to a new direction in the future of university bookstores – as a laboratory for putting business education into action.

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Triple podium finish for Beedie undergrads at ICBC case competition

Jan 21, 2015

Three teams of undergraduate students from the Beedie School of Business have earned podium places at the prestigious Inter Collegiate Business Competition (ICBC), Canada’s oldest and longest running business case competition.

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Student project helps land Juno nomination

Mar 16, 2014

Beedie School of Business teachers have a reputation for innovative class assignments with an emphasis on experiential learning. One such group project in the Executive MBA in Aboriginal Business and Leadership has resulted in an outcome that will be familiar to those with an interest in music – a Juno Awards nomination.

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Netflix CMO Kelly Bennett on revolutionizing the entertainment industry

Feb 17, 2014

Since launching its on-demand media streaming service in the US in 2007, Netflix has revolutionized the global entertainment industry. Recently named by Fast Company as one of the top five most innovative companies in the world, its annual revenues last year exceeded $4 billion. So how has it achieved its phenomenal success? Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story – and his own – in a […]

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How MBAs can help snowmobilers avoid avalanches

Mar 25, 2013

By David Dunne, Adjunct Senior Fellow at Simon Fraser University’s Beedie School of Business. On the afternoon of March 6, 2012, five men drove their snowmobiles to Grizzly Lake, in the Powder Mountain area south of Whistler, B.C. The weather was clear, fresh and calm, and the snow-covered mountains spread invitingly before them. Though there had been some avalanches in the area recently, the conditions looked ideal. In a practice known as high-marking, two of […]

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