News

Vancouver Province: Canada’s anti-spam law to put the squeeze on B.C. businesses electronic promotion

Jun 25, 2014

The following is an excerpt from the full article published in the Vancouver Province on June 20, 2014, and features commentary from Beedie School of Business professor Leyland Pitt.

More...

Beedie graduate in running for Best Job in the World

May 7, 2013

Beedie School of Business alumna Salina Siu has been given an opportunity all graduates seek – the chance to land her dream job. Siu is one of 150 people selected from over 600,000 applicants to advance to the second round of Tourism Australia’s The Best Jobs in the World competition. With six positions available, Siu is the only Canadian to make the 25-person shortlist for the Chief Funster position. The Chief Funster position is based […]

More...

“Be More” campaign set to inspire Beedie BBAs

Oct 1, 2012

A new campaign launches today at Simon Fraser University’s Beedie School of Business aimed at encouraging students to make the most of their student life. The campaign challenges students to get more from the opportunities available to them both inside and outside the classroom – to be engaging, to be exceptional, and ultimately, to “Be More”. The Be More campaign aims to encourage students to seek out opportunities throughout their undergraduate degree to strengthen their […]

More...

Beedie hosts HootSuite CEO Ryan Holmes

Sep 27, 2012

Ryan Holmes, founder and CEO of social media management system HootSuite, sat in front of a live audience at Simon Fraser University’s Beedie School of Business on September 27 to share his experience as head of one of Canada’s largest tech start-ups. The event was part of the Beedie School of Business’ partnership with prominent Vancouver radio station CKNW, which sees SFU’s downtown Vancouver campus play host to “The Chief Executives”, a series of live […]

More...

Forbes: Ambush Marketing – 7 Lessons from Beedie Professors To Win Promotional Gold At London Olympics

Jun 18, 2012

The following article was published by Forbes on June 14, 2012. Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of the upcoming London Olympics? Undetered by the heavy-handed restrictions that prevent UK citizens from using the Olympic logo to celebrate the world’s largest sporting event, the local church group has just staged […]

More...

Undergrads help market a sustainable SFU campus

May 1, 2012

A group of Beedie School of Business undergraduate students have been using SustainableSFU as a model to develop their business plan writing skills – and planning a more sustainable campus in the process. In his class focused on ethics in marketing, Beedie School of Business PhD student and lecturer Todd Green set for his students the task of drafting marketing plans based on a real-life, non-profit organization that operates on SFU’s Burnaby campus. After the […]

More...

Student internationalizes Beedie experience with AIESEC

Apr 12, 2012

The following article was submitted by Beedie School of Business graduate Esther Chang: As you learn in any introduction to economics course, life has a lot of tradeoffs. So if your goals are to travel around the world to get a deeper appreciation of life and culture, you will most likely have to trade off a lot time from developing your career. By participating in an international internship with AIESEC, however, you can make the […]

More...

Vancouver Canucks give MBA social media project warm reception

Nov 24, 2011

Last week, when Cervenko was invited by a friend to a private “Cocktails with the Canucks” function in downtown Vancouver, she hastily grabbed her playoff towel on her way out the door not knowing what to expect of the event. In the back of her mind, she had big plans for the white space on the towel. A Simon Fraser University MBA student, Cervenko needed some star power for a social media project. The assignment: partner with a local non-profit and create a social media strategy with the objective of raising financial support or awareness for this organization. Cervenko and her group chose The Dugout — a drop-in centre on Vancouver’s Downtown Eastside that hosts one of the longest-running Alcoholics Anonymous programs in Vancouver. “The reason I thought about The Dugout was because in the 1970s and ’80s it would stay open late so that their clients could have a warm and safe place to watch the Canucks games,” says Cervenko. “But because of a lack of funding they don’t have the resources to stay open late anymore.”

More...

AACSB BizEd Magazine profiles Beedie Mobile: What’s App-enin’ At B-Schools

Nov 21, 2011

That was the case for the Beedie School. A team of five SFU computer science and business students created Beedie's app as a 13-week project for an interdisciplinary course, "Foundations of Innovation" in 2010. Jan Kietzmann, who teaches the course, planned to make iPhone app design a general focus for the course. But he says it was a "natural progression" to shift the focus to creating a Beedie School app. The team was guided in the project by Kietzmann; Moscato; Dan Shapiro, the dean; and Andrew Gemino, associate dean of undergraduate programs and associate professor of management information systems. After the course ended, Moscato continued to work with the students to perfect the app before its release five months later in spring 2011. "Although the project was introduced to the students from 'up top,' the students really loved the idea and took it upon themselves to identify where and how an app could help improve their lives as students," says Kietzmann. The students decided that the Beedie School app should be an information hub. They wanted it to integrate the school's Twitter and Facebook feeds with links to announcements about current research from school faculty and graduate students, says Justin Lee, a member of the student team.

More...

Beedie research shows freefall of Italy’s national brand linked to exploits of outgoing PM Silvio Berlusconi

Nov 9, 2011

In the wake of the announcement from Italian Prime Minister Silvio Berlusconi that he will be stepping down from his post, recent Beedie School of Business research points to his exploits as having a major impact on the image and reputation of his country. As national brands go, it has historically been hard to beat that of Italy’s. The country is renowned for its rich cultural life, one that attracts tourists, investors and migrants from […]

More...