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Marketing
Bocconi Campus Abroad program builds cross-cultural connections
Aug 2, 2016
The Beedie School of Business continues to build strong ties in international business education through the Bocconi Campus Abroad program. For three weeks in July a cohort of 29 students from the Università Commerciale Luigi Bocconi in Milan traveled to Vancouver to take a condensed course in marketing with a select number of Beedie students. The Bocconi Campus Abroad program has been active for nine years, with a different topic being co-taught by two Bocconi […]More...
Graduate Certificate brings Ben Britton’s invention closer to market
Jul 6, 2016
When Ben Britton took the stage at the Hong Kong-Canada National Investment Pitch Competition on June 3 in Calgary, he presented with the confidence of a professional. He knew his product, he knew his market, and he knew he could sway the judges to hand him the $50,000 grand prize – which they did – along with the opportunity to meet investors in Hong Kong.More...
Undergraduate students market themselves through business education in action
May 20, 2016
Undergraduate students at the Beedie School of Business are learning how to market the most valuable commodity of all: themselves.More...
Globe and Mail: Bookstore challenge opens new chapter in learning for SFU undergrads
Jan 8, 2016
Hands-on learning is increasingly a staple of business school education, with students expected to apply theory from the classroom to real-world situations.More...
Speakers on Campus brings real-world perspectives to the classroom
Nov 5, 2015
The Beedie School of Business’ Speakers on Campus program this month celebrates one year of successfully connecting business education with real world industry experience.More...
Karen Robson receives American Marketing Association Rising Star Award
Jul 6, 2015
Beedie School of Business PhD candidate Karen Robson has received the Rising Star Award from the American Marketing Association (AMA) Consumer Behavior Special Interest Group – one of the largest special interest groups within the AMA.More...
Beedie case study examines misappropriation of First Nations imagery in marketing
Jul 2, 2015
A new case study by Beedie School of Business PhD candidate Stefanie Beninger and Associate Professor June Francis will enlighten students about the important issues surrounding the appropriation of First Nation’s imagery.More...
Globe and Mail: Food, beverage companies veil the reason you’re fat
Jan 29, 2015
The following article about research by Beedie School of Business assistant professor Brent McFerran was published in the Globe and Mail on January 26, 2015.More...
Province: SFU student designs insoles that would generate power to charge Vancouver
Jan 28, 2015
Student’s concept of insoles that would store electricity when we walk snares berth in international design competition.More...
Business in Vancouver Top 40 Under 40: Sarah Lubik
Dec 9, 2014
The following article was published in Business in Vancouver on December 9, 2014, and profiles BIV Top 40 Under 40 Award winner and Beedie School of Business lecturer in entrepreneurship and innovation Sarah Lubik.More...