Research

Research warns of ambush marketers at global sporting events

Sep 13, 2013

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

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Olympics study warns of ambush marketers at global sporting events

Aug 16, 2013

Research focuses on disruptions of London and Beijing Games sponsorships.

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In defence of “The Decision”

Aug 15, 2013

Yupin Yang shows professional athletes must be mindful of their star status. With the dust still settling on NBA team Miami Heat’s championship victory over the San Antonio Spurs, a win that clinched their second consecutive NBA title, even basketball fans in Cleveland may now struggle to disagree with Lebron James’ controversial decision to move to a higher-profile team in search of championship silverware. However research from the Beedie School of Business shows that James’ […]

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