Research
Advertising
Plus-sized models in advertising associated with poorer health choices: study
Dec 9, 2015
The increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University’s Beedie School of Business suggests.More...
Leanwashing: A Hidden Factor in the Obesity Crisis
Jan 30, 2015
A significant proportion of the global population believe that lack of exercise is a major factor that leads to obesity. Aneel Karnani, Brent McFerran and Anirban Mukhopadhyay explore the role of food and beverage companies in undermining the importance of dietary choices in the obesity debate – a process that has become known as “leanwashing”.More...
Consumers misled about cause of obesity: study
Jan 13, 2015
New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing.More...
Michael Tran parlays MBA into mobile media advertising
May 17, 2013
It only took a moment for Beedie School of Business alumnus Michael Tran to decide on the future of his start-up venture. Tran was attending marketing conferences and tradeshows to research and develop a network for his fledgling business, MLT Media, a mobile media buying service for app developers. But the more Tran looked into online marketing, the more skeptical he became. “At first I thought it was completely bogus – it was hard to […]More...
How mutated advertising thrives in Web 2.0 world
Jun 30, 2012
Conversations around ads in digital media can be mapped and interpreted The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A 2011 Beedie study notes that this new wave of digital […]More...