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Apple Watch

Business Insider: Why people will inevitably buy the $17,000 Apple Watch even though it’s barely different from the $350 version

Apr 10, 2015

The following article about research by Beedie School of Business assistant professor Brent McFerran was published by Business Insider on April 10, 2015. By Erin Brodwin, Business Insider.

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Ideas@Beedie showcases the Beedie School of Business’ academic research, student and alumni achievements, industry impact, and engagement with the community.

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