Research

Beedie researchers examine technology’s impact on blue-collar workers

Feb 13, 2014

New research from the Beedie School of Business at Simon Fraser University indicates that the addition of simple communications technology is revolutionizing the way blue-collar workers perform their roles – often in unexpected ways. The research looks at how blue-collar workers use technology to share knowledge and collaborate on the go. It reveals that a relatively small introduction of technology, such as mobile phones, can result in a significant impact on the way work is […]

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Research warns of ambush marketers at global sporting events

Sep 13, 2013

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

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Olympics study warns of ambush marketers at global sporting events

Aug 16, 2013

Research focuses on disruptions of London and Beijing Games sponsorships.

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Global marketing confronts the digital age

Dec 19, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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Academic award toasts SFU branding research

Apr 28, 2012

New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media:  An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012.

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