Research
Brand
Pride and purchases: Do these designer pants make my head look fat?
Apr 1, 2014
Beedie study finds dark side to rewarding ourselves with luxury goods. The following article was published by Canada.com on March 31, 2014.More...
Social media? Get serious!
Jun 29, 2012
Understanding social media ecosystem top priority for middle managers. Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to Beedie researchers, social media sites — including Facebook, Twitter, LinkedIn […]More...