Research
Business Strategy
2022 TD Canada Trust Distinguished Teaching Award winners announced
Nov 23, 2022
Scott MacEachern and Mark Moore have been named the winners of the 2022 TD Canada Trust Distinguished Teaching Awards, the highest teaching honour of its kind at SFU’s Beedie School of Business. MacEachern is an accounting lecturer, while Moore is a senior lecturer of strategy, business, and society. Each year, SFU Beedie students, faculty, and alumni nominate their favourite instructors from both undergraduate and postgraduate programs for this award in recognition of their excellent teaching and the respect and […]More...
Social media? Get serious!
Jun 29, 2012
Understanding social media ecosystem top priority for middle managers. Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to Beedie researchers, social media sites — including Facebook, Twitter, LinkedIn […]More...