Beedie School of Business > Ideas@Beedie > Research

Research

Featured:

Innovation

Entrepreneurship

International

Sustainability

Technology

Indigenous

Coast Capital Savings Venture Prize

Michael Tran parlays MBA into mobile media advertising

May 17, 2013

It only took a moment for Beedie School of Business alumnus Michael Tran to decide on the future of his start-up venture. Tran was attending marketing conferences and tradeshows to research and develop a network for his fledgling business, MLT Media, a mobile media buying service for app developers. But the more Tran looked into online marketing, the more skeptical he became. “At first I thought it was completely bogus – it was hard to […]

More...

About

Ideas@Beedie showcases the Beedie School of Business’ academic research, student and alumni achievements, industry impact, and engagement with the community.

Popular tags

alumni (101) case competition (67) entrepreneurship (243) experiential learning (144) innovation (219) MBA (102) research (155) sustainability (99) technology (93) undergraduate (128)