Research

Businesses that show commitment to sustainability inspire greener customers

Aug 25, 2016

Environmentally friendly toothbrushes found to impact energy conservation.

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Business Insider: Why people will inevitably buy the $17,000 Apple Watch even though it’s barely different from the $350 version

Apr 10, 2015

The following article about research by Beedie School of Business assistant professor Brent McFerran was published by Business Insider on April 10, 2015. By Erin Brodwin, Business Insider.

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Pride and purchases: Do these designer pants make my head look fat?

Apr 1, 2014

Beedie study finds dark side to rewarding ourselves with luxury goods. The following article was published by Canada.com on March 31, 2014.

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