Research
Consumer Engagement
Huffington Post: How Gamification Can Transform Business Processes
Aug 27, 2015
The following article was published in the Huffington Post Canada Business section on August 26. It features research by Beedie School of Business faculty Ian McCarthy, Jan Kietzmann and Leyland Pitt, current PhD student Karen Robson, and former PhD student Kirk Plangger.More...
Engage consumers using social media
Jun 30, 2012
Beedie researchers urge brands to interact authentically with their customers online It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to 2011 research from the Beedie School of Business. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time with a brand or […]More...