Research
Consumer Psychology
Price awareness is a buzzkill, SFU Beedie research finds
Jul 5, 2017
Everyone has experienced the excitement associated with acquiring something new—and the feeling of that novelty wearing off as the new item, whether a car, a song or a type of food, starts to lose its shine. But what factors affect how quickly our enjoyment declines, and our prized new possessions become ‘old hat’? That question was raised in experimental research undertaken by professor Brent McFerran of SFU’s Beedie School of Business, together with Kelly Haws […]More...