Research

Research warns of ambush marketers at global sporting events

Sep 13, 2013

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

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Beedie research explores the social benefits of Brazilian soccer

Sep 3, 2013

With the 2014 World Cup in Brazil less than a year away, reports of social unrest and mass protests among Brazilian citizens may suggest that soccer no longer holds the power to unite the nation to the extent that it once did. However new research from Beedie School of Business professors Jeremy Hall and Stelvia Matos suggests that the social inclusion benefits Brazilian soccer makes possible might provide a light at the end of the […]

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Hulk smash(es) social exclusion

Aug 16, 2013

Jeremy Hall and Stelvia Matos explore the social benefits of Brazilian soccer.

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