Research

Hulk smash(es) social exclusion

Aug 16, 2013

Jeremy Hall and Stelvia Matos explore the social benefits of Brazilian soccer.

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Olympics study warns of ambush marketers at global sporting events

Aug 16, 2013

Research focuses on disruptions of London and Beijing Games sponsorships.

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Engage consumers using social media

Jun 30, 2012

  Beedie researchers urge brands to interact authentically with their customers online It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to 2011 research from the Beedie School of Business. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time with a brand or […]

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