Research

Exploring Canada’s identity as a Pacific Nation: The Jack Austin Centre for Asia Pacific Business Studies

Dec 13, 2012

The ties between Canada and Asia are becoming an increasingly important part of Canada’s economy. The Pacific Ocean has become a highway by sea and by air for Canadian commerce and is continuing to grow exponentially. It was only last summer that former member of the Canadian Senate Jack Austin encouraged Canada to embrace an identity as a Pacific country and look across the ocean to its future. It should come as no surprise, therefore, […]

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Beedie School shines in FT 40 business schools research survey

Dec 1, 2012

A new ranking of globally accredited Canadian business schools based on research productivity has positioned the Beedie School of Business as tops in Western Canada, and among an elite group of management schools across Canada. The survey, published by the Gustavson School of Business at the University of Victoria, was first presented to the Canadian Federation of Business School Deans (CFBSD) and focuses on schools accredited by EQUIS (European Quality Improvement System) and/or AACSB (Association […]

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Global marketing confronts the digital age: Beedie research

Oct 24, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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