Research
Top of the charts: Beedie professors top Google Metrics list
Aug 3, 2016
The music industry has Billboard, the business world has Forbes 500. Now, ranking successful academic papers has been made possible by Google Metrics – and Beedie School of Business professors Jan Kietzmann and Ian McCarthy rank as stars in business and management. Kietzmann and McCarthy’s seminal paper, Social Media? Get Serious! Understanding the functional building blocks of social media, is the highest ranked paper over five years in the Business, Economics and Management category of […]More...
Knowledge problem? Go with the crowd
Dec 13, 2013
By John Prpic and Prashant Shukla, PhD students at the Beedie School of Business. Information technology applications are giving people more say in processes ranging from product development to government policy-making. As Metro Vancouver’s municipal bureaucrats and politicians wrestle over transportation priorities in the Lower Mainland, it’s clear that future projects – given their growing scope and cost – will require even greater consultation and public input than in years past. New bike lanes, bridges, […]More...
Michael Tran parlays MBA into mobile media advertising
May 17, 2013
It only took a moment for Beedie School of Business alumnus Michael Tran to decide on the future of his start-up venture. Tran was attending marketing conferences and tradeshows to research and develop a network for his fledgling business, MLT Media, a mobile media buying service for app developers. But the more Tran looked into online marketing, the more skeptical he became. “At first I thought it was completely bogus – it was hard to […]More...
Global marketing confronts the digital age: Beedie research
Oct 24, 2012
In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]More...
Beedie researchers help companies develop eco-apps
Sep 25, 2012
At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […]More...