Research

IPhone

Beedie plays host to special User Innovation conference

Aug 7, 2015

User innovation is a potential creative goldmine for organizations – but there are many potential hurdles that must be overcome in order for a firm to strategically take advantage of these opportunities.

More...

See you in court: Smartphone giants’ patent litigation strategies and outcomes

Sep 12, 2014

In recent years, two titans of the smartphone industry – Apple and Samsung – have found themselves locked in courtroom battles. New research suggests that these disputes, which have resulted in extensive media coverage, are little more than show, and that rather than spending their time pursuing litigation against one another, the opponents would be better served learning to co-operate. The study, by Drs. Deli Yang of Trinity University, and Maho Sonmez of UTSA, San […]

More...

Beedie researchers help companies develop eco-apps

Sep 25, 2012

At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […]

More...

Businesses can create value by embracing iPad: SFU research

Oct 18, 2011

Since its launch in 2010, the Apple iPad has garnered a global reputation for being among the most innovative consumer technology products. According to a new study from Simon Fraser University’s Beedie School of Business, however, that reputation is equally deserved in business – especially as firms leverage the popular tablet and others like it to improve operations and boost sales or customer service. The recent study, entitled “Deciding When to Use Tablets for Business Applications”, published in the most recent issue of MIS Quarterly Executive, is authored by professors Leyland Pitt from SFU and Pierre Berthon of Bentley University, with Beedie School of Business graduate student Karen Robson.

More...