Research

Businesses that show commitment to sustainability inspire greener customers

Aug 25, 2016

Environmentally friendly toothbrushes found to impact energy conservation.

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Prestigious doctoral scholarship benefits PhD students Stefanie Beninger and Karen Robson

Jun 15, 2015

As a leading research-focused school, the Beedie School of Business has a renowned PhD program. The program is so strong in fact, that it can currently boast two PhD students who are the recipients of a prestigious doctoral scholarship awarded by the Social Sciences and Humanities Research Council of Canada (SSHRC).

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Developing and leveraging crowd capital: A valuable resource for organizations both global and local

Feb 17, 2015

The following article was written by Beedie School of Business Associate Dean Ian McCarthy, and adapted  from an invited contribution by Derek Moscato.

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Leanwashing: A Hidden Factor in the Obesity Crisis

Jan 30, 2015

A significant proportion of the global population believe that lack of exercise is a major factor that leads to obesity. Aneel Karnani, Brent McFerran and Anirban Mukhopadhyay explore the role of food and beverage companies in undermining the importance of dietary choices in the obesity debate – a process that has become known as “leanwashing”.

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Olympics study warns of ambush marketers at global sporting events

Aug 16, 2013

Research focuses on disruptions of London and Beijing Games sponsorships.

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In defence of “The Decision”

Aug 15, 2013

Yupin Yang shows professional athletes must be mindful of their star status. With the dust still settling on NBA team Miami Heat’s championship victory over the San Antonio Spurs, a win that clinched their second consecutive NBA title, even basketball fans in Cleveland may now struggle to disagree with Lebron James’ controversial decision to move to a higher-profile team in search of championship silverware. However research from the Beedie School of Business shows that James’ […]

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Global marketing confronts the digital age

Dec 19, 2012

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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